Marketing Strategy Manager
2 days ago
We are People Profilers, a company that prides itself on innovation and progress. As our Assistant Manager, Marketing, you will be responsible for developing and implementing comprehensive marketing strategies that align with our company goals and drive brand awareness and customer engagement.
You will create and execute multi-channel marketing campaigns, including digital marketing, social media, content marketing, and more. Conceptualize and create marketing and promotional materials to support our regional sales team.
Analyze market trends, customer insights, and competitive landscapes to identify opportunities for growth and innovation. Develop and execute marketing strategies that support and drive growth in strategic business segments.
Collaborate with cross-functional teams including regional distributors to ensure marketing initiatives are integrated and aligned with overall business strategies. Manage the resources effectively, allocating them to initiatives that yield the highest impact.
Utilize data-driven insights to track and measure the effectiveness of marketing campaigns and make data-based decisions to optimize future efforts.
Lead and collaborate with partners and vendors to enhance the reach and impact of marketing activities. Stay updated on industry trends, emerging technologies, and best practices in marketing to continuously improve our marketing strategies.
This is a great opportunity for a creative thinker who can conceptualize and execute innovative marketing campaigns. You should have a Bachelor's Degree in Marketing, Business Administration, or a related field.
- Possess knowledge and experience in the healthcare/medical supplies industry and OTC business; regional knowledge and experience is a plus.
- Analytical mindset, well-versed in using data analysis and insights to optimize marketing strategies.
- Excellent communication skills, with the ability to convey complex ideas effectively.
- Creative thinker with the ability to conceptualize and execute innovative marketing campaigns.
- Strong project management skills, including the ability to prioritize tasks and manage multiple projects simultaneously.
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