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Drive Digital Growth as a Paid Ads Specialist
3 weeks ago
Drive Digital Growth as a Paid Ads Specialist
As a Paid Ads Specialist, you will lead the strategy and execution of our paid advertising campaigns across various platforms. Your mission is to deliver results-driven solutions that drive business growth and improve customer engagement.
**Responsibilities:**
- Develop and execute comprehensive paid advertising strategies across multiple channels.
- Monitor and optimize campaign performance regularly to ensure maximum ROI.
- Collaborate with cross-functional teams to align campaign goals and strategies with business objectives.
- Conduct thorough keyword and website research to inform ad targeting and creative development.
- Maintain up-to-date knowledge of industry best practices and emerging trends in digital marketing.
Required Skills & Qualifications:
* Proven experience with Google Ads, including Display, Video, and Shopping campaigns.
* Familiarity with Google Ads Editor for efficient campaign management.
* Knowledge of competitor spying tools like Ahrefs and SEMRush.
* Google Skillshop certifications, particularly in Search and Shopping ads (bonus points for other certifications).
* Ability to set up and manage Google Merchant Centre accounts, product catalogues, and flag errors/issues to the e-commerce team.
Personal Characteristics:
* Strong passion for learning and staying current with industry developments.
* Proactive approach to identifying opportunities and suggesting data-driven action steps.
* Keen ability to provide constructive feedback and ideas to improve marketing performance.
* Excellent communication skills to foster positive relationships with colleagues and stakeholders.
What We Offer:
* Opportunities to grow and develop your skills in digital marketing.
* Collaborative and dynamic work environment.
* Chance to make a meaningful impact on business growth and customer engagement.
