Lead Paid Ad Campaigns Specialist

3 days ago

Singapore beBeeDigitalMarketing Full time $90,000 - $120,000
Job Title: Digital Advertising Manager - Lead Paid Ad Campaigns

As a seasoned digital advertising professional, you will take charge of leading and executing paid ad campaigns across multiple platforms. Your expertise in campaign strategy, creative development, and data-driven decision making will drive results.


Key Responsibilities:

  • Develop and execute comprehensive campaign strategies to achieve business objectives
  • Collaborate with cross-functional teams to ensure seamless execution and optimization
  • Conduct keyword research, audience segmentation, and competitor analysis to inform campaign strategy
  • Create compelling ad creatives, headlines, and calls-to-action that resonate with target audiences
  • Optimize campaigns for key performance indicators (KPIs) such as CPC, CTR, ROAS, and conversions
  • Implement and maintain tracking with analytics tools to measure campaign performance
  • Regularly analyze performance metrics and provide actionable insights to drive improvement

Requirements:

  1. Able to manage and lead team members, collaborate with other departments, and communicate effectively
  2. At least 2 years experience in managing Google Ads and Facebook Ads (agency or in-house)
  3. Strong knowledge of performance marketing KPIs and industry best practices
  4. Proficient in tools such as Google Ads Manager, Meta Business Suite, Google Analytics, GA4, Google Tag Manager
  5. Ability to manage multiple ad accounts and campaigns simultaneously, prioritize tasks, and meet deadlines
  6. Fluency in English and Mandarin for targeting Chinese-speaking markets

Benefits:

As a key member of our team, you will have the opportunity to work on high-impact projects, develop your skills and expertise, and contribute to driving business growth.


What We Offer:

  • Competitive salary and benefits package
  • Opportunities for career growth and professional development
  • Collaborative and dynamic work environment

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