Social Media Insights Analyst

7 days ago

Singapur, Singapore Maker Lab Full time
Job Title: Social Media Measurement Analyst

At Maker Lab, we're seeking a highly skilled Social Media Measurement Analyst to join our team. As a key member of our marketing agency, you'll play a crucial role in identifying, monitoring, escalating, and reporting emerging social media trends.

Key Responsibilities:
  • Trend Monitoring and Reporting: Manage proactive monitoring systems to identify and respond to emerging social media trends using Brandwatch, Sprinklr, NewsWhip, and Tubular.
  • Social-First Operations and Infrastructure: Develop and maintain central Social-First operations to enable program success, including automation solutions for existing and new deliverables.
  • Stakeholder Management and Education: Manage complex stakeholders across various organisations, increase education and awareness about the Social-First program, and ensure all major campaigns receive Social-First support.
  • Influencer and Sentiment Analysis: Leverage expertise to improve Social-First efforts focused on influential voices and tastemakers, and develop queries and monitoring systems to identify strategically relevant sentiment.
Requirements:
  • BA/BS degree or equivalent practical experience.
  • 3+ years of experience in social media analysis for global brands and 5+ years in marketing (preferably digital) for technology companies or agencies.
  • Expert knowledge of social listening tools (e.g., Brandwatch, Sprinklr) and Boolean logic.
  • Proven track record managing social media intelligence for large brands.
  • Excellent written/verbal communication and strong analytical skills for diverse audiences.
What We Offer:

At Maker Lab, we're committed to creating a collaborative and innovative work environment. As a Social Media Measurement Analyst, you'll have the opportunity to work with a talented team of multidisciplinary specialists, embedded into client teams across digital marketing competencies.

We're looking for a proactive, independent, and analytical individual with a strong understanding of social platforms, data visualisation tools, and marketing analytics platforms. If you're passionate about social media measurement and analysis, we encourage you to apply for this exciting opportunity.

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