Marketing Executive
19 hours ago
The Marketing & Retail Executive will play a pivotal role in supporting and executing marketing strategies, with a focus on digital and offline programs to drive licensee sell-in, retail programs, retail pop-ups, and product sell-through for the Licensed Property (brand).
Key Responsibilities
Overall Brand Management
- Oversee the implementation of events in all aspects and ensure proper execution.
- Ensure consistent usage of marketing materials, templates, retail promotions to support events/product launch/promotions at retail.
- Coordinate campaign launches to ensure all timelines are met by working with internal and external parties (agencies, stakeholders, creative team, etc.).
- Perform other responsibilities as assigned.
Online Responsibilities
- Support digital marketing campaigns across paid and organic channels/KOLS to drive business growth and brand affinity.
- Coordinate digital campaign launches to ensure all timelines are met by working with internal and external parties (agencies, stakeholders, creative team, content team, etc.).
Offline Responsibilities
- Support on-ground marketing initiatives, including exhibitions, pop-up events/stores (if any).
- Responsible for setting up retail POP/POSM with key retailers (coordinate with stakeholders, including licensor, Licensee, retailer, PLS commercial, and BA team) to ensure significant brand & product visibility.
Requirements
- 1-2 years of experience preferred, with prior exposure in offline/online marketing an added advantage.
- Team player and willing to learn.
- Good working knowledge of MS Office – Excel, Word, Outlook, PowerPoint.
- Well-organized and proactive with attention to detail.
- Ability to perform in a fast-paced and dynamic environment.
- Good communication skills (written and verbal).
- Candidates with no prior marketing experience may be considered.
Contract Period: Immediate till 15 December 2024
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