Marketing Executive
5 months ago
LUXASIA is the leading beauty omnichannel distribution platform of Asia Pacific that has successfully enabled brand growth for more than 100 luxury beauty brands. Our integrated brand-building capabilities include luxury retail, online commerce, consumer marketing, and supply chain management. Since 1986, the company has partnered the world’s finest brands, such as Aveda, Bvlgari, Calvin Klein, Diptyque, Hermes, La Prairie, Montblanc, and SK-II. We have also established Joint Ventures with the likes of LVMH Group, Elizabeth Arden, Puig, Yves Rocher, and By Terry. At the core of our business is a diverse and dynamic #OneTeam of 2000 talents that shape the face of luxury beauty, and delights consumers daily across our growing footprint of 15 markets.
Why Join Us?
At LUXASIA, we believe there is beauty within every talent – that is you.
We grow you by building your competencies and unleashing your potential. We have curated a vast portfolio of over 100 luxury brands across Asia Pacific, and growing. Your work will enrich the lives of millions of consumers across the region. With us, you get to be an entrepreneur, running the business like it is your very own. We give you the autonomy but not without guidance and genuine care. We are a diverse and inclusive team that is courageously innovative. Together as #OneTeam, we celebrate differences, embrace change, explore new ideas, take risks, fail fast, and drive results. While challenges at work are inevitable, the journey promises to be fulfilling.
With LUXASIA, an exciting career filled with robust professional growth awaits you. Isn’t that beautiful?
Role Purpose:
Self-starting individual who is seeking to develop his/ her 360 marketing skills. Excited by the prospect of leaving a positive and lasting impact on consumers, through effective 360 brand marketing activities, to build brand resonance with our community of fans in the exciting and ever-changing world of retail.
Key Responsibilities:
Develop and execute creative yet purposeful 360 marketing plans to build and increase brand awareness, acquire new customers and retain existing ones. Ideate and execute creative digital content initiatives to grow social media followers, increase engagement and build a community of individuals passionate about niche fragrances. Execute public relations-related tasks such as identifying and maintaining relationships with a carefully curated list of media partners, influencers, and key opinion leaders. Plan and execute exciting brand-building events for our PR community for season/ special collection launches; and engaging shopping activations for our customers. Work collaboratively with internal and external stakeholders such as retailers and strategic partners to push the boundaries to create new and exciting brand experiences. Identify marketing opportunities and foster strategic partnerships with malls, partners and retailers; to constantly reach out to new potential customers. Work with internal stakeholders and own end-to-end monthly campaign coordination and execution like monthly marketing and communications plan, media buys, social media content, and schedule communications assets. Evaluate the effectiveness of marketing campaigns and develop a report that consolidates actionable insights to drive decision-making and forward-planning. Other ad-hoc tasks as requiredRequirements
A bachelor’s degree in marketing, business, mass communication, events management; or related field. At least 2 years experience in marketing, brand management or similar role; in a fast-paced company. Exceptional verbal and written communication skills. Effective project and time management skills with the ability to handle multiple projects with varied timelines. Strong organisational and problem-solving skills, great interpersonal and communication skills; and the desire to hone 360 marketing skills. Creative, imaginative and possesses an eye for detail. Highly adaptable and resourceful, with the ability to work well under pressure and tight deadlines, solo and in a team. Able to commit to after work hours or weekends at times, if required.-
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