Product Category Strategist
7 days ago
The Product Category Strategist at Allinton Engineering & Trading PTE. LTD. plays a pivotal role in driving business profitability by developing and implementing merchandising plans and product category strategies.
About the Role
This dynamic position requires an energetic, creative, and adaptable individual who can operate well in a team-based environment under pressure. The ideal candidate will possess in-depth insights on consumer consumption, enabling them to make informed decisions about product offerings.
Main Responsibilities
- Administer purchase orders and payment processes to ensure seamless transactions.
- Analyse cost of merchandise to optimize product pricing and promote profitability.
- Analyse customers' feedback on product categories to inform product development and improvement initiatives.
- Analyse information on business environment and merchandising landscape to stay ahead of industry trends.
- Analyse information on shoppers' profiles to create targeted marketing campaigns.
- Analyse product sales, stock turnover rate, and inventory level to forecast demand and adjust product offerings accordingly.
- Consolidate information to forecast merchandise demand and develop effective supply chain management strategies.
- Contribute to new product design blueprints or mock-ups to enhance product offerings and appeal to diverse customer segments.
- Coordinate the development of patterns or mock-ups for new product designs to ensure alignment with company vision and goals.
- Coordinate the production of new products to meet customer demands and drive business growth.
- Design and guide the development of shopper marketing collateral to effectively communicate brand messages and values.
- Engage in service innovation initiatives to stay competitive and adapt to changing market conditions.
- Implement product category's private label's and/or house brand's product range and assortment plans, pricing and promotional plans to drive revenue growth.
- Measure effectiveness of change in visual merchandising displays to optimise store layouts and improve customer experience.
Requirements
A Degree or Diploma in Business Administration or Finance & Accounting or equivalent is required for this role, along with a minimum of 3 years of progressive experience in merchandising in a sizeable company in a consumer or engineering industry. Excellent communication skills, strong business acumen, and the ability to partner with sales/commercial teams to drive business profitability are essential. Additionally, the ideal candidate should be a team player with good numeracy skills and adaptability.
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