Category Marketing Strategist

1 month ago


Singapore Changi Airport Full time

About Changi Airport

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Changi Airport is a leading airport in the Asia-Pacific region, renowned for its excellent passenger service and world-class facilities. Our eCommerce platform, iShopChangi, offers a unique opportunity to join our marketing team and contribute to the growth of our online business.

About the Role

We are seeking an experienced Category Marketing Strategist to lead the development and execution of category marketing initiatives across key portfolios – Electronics, Fashion, Lifestyle and Home & Living – for our Non-Traveller segment. As a strategic partner to our Business Development Category Leads, you will be responsible for driving sales growth, customer experience and brand positioning.

Key Responsibilities

  • Develop and implement accelerated sales & marketing growth strategies for assigned categories
  • Plan and execute end-to-end category initiatives, including campaign messaging, mechanics and content framework
  • Analyse competitor landscape and sellers/buyers' requirements to inform category portfolio decisions
  • Manage weekly/monthly content updates for category pages, website banners, eDMs and social media channels
  • IDentify and establish local partnerships to drive category growth
  • Collaborate with Key Account Managers to drive sales volumes and category branding

Requirements

  • Min 5 years of working experience in brand management and/or category marketing
  • Relevant industry experience in at least 2 out of 5 categories: Electronics, Fashion, Lifestyle and Home & Living
  • Proven track record of developing and executing successful campaign strategies
  • Excellent analytical, negotiation and communication skills

What We Offer

  • A competitive salary of SGD $80,000 - SGD $120,000 per annum
  • A dynamic and supportive work environment
  • Opportunities for career growth and professional development

About Us

Changi Airport is a major hub for air travel in the Asia-Pacific region, serving millions of passengers each year. Our eCommerce platform, iShopChangi, offers a range of products from leading brands and local merchants, providing customers with a convenient and seamless shopping experience.



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