Strategic Digital Content Leader

3 days ago

Singapore beBeeDigital Full time $6,177 - $105,000

Job Title: Senior Digital Content Specialist


The Senior Digital Content Specialist is responsible for supporting the development of high-impact marketing plans with a special focus on digital integration and social media content management. They work in partnership with Marketing Manager, Restaurant Support Center and Franchisee Marketing teams to identify and align digital strategies to increase sales and transactions year-on-year.


Key Responsibilities:

  • Deliver and execute international branded digital assets to support paid media campaigns in partnership with brand marketing, external agencies and other partners.
  • Produce recommendations based on analysis and relationship management of the above-mentioned partners to deliver content in parallel with country marketing calendar needs.
  • Implement digital strategies in close partnership with product owners in the International Digital team, as well as marketing leads and technology stakeholders and developers.
  • Monitor digital creative content, social media content and community management to ensure it is supporting brand initiatives in respect with country calendars and maintained accurately and efficiently.
  • Guide and support franchisees in delivering digital marketing activities and improve overall digital literacy and capabilities.
  • Support AP marketing manager in implementing annual brand plans within Asia Pacific including management of country marketing calendars and product or promotional launches.

Requirements:

  • Strong background in technology and working with a development team, digital marketing, mobile, troubleshooting, digital asset development with experience with digital platforms preferred.
  • 3-5 years of relative work experience in strategic development of program/creative management for a digitally focused company or agency, including experience with evaluating and approving digital content.
  • Experience with Content Management Systems, including documenting processes and assessing or selecting systems and incorporating SEO.
  • Experience in management of social media platforms such as Meta, TikTok, X, digital messaging apps.
  • Strong project management skills to ensure projects are completed on schedule.

Benefits:

  • Travel opportunity (15%)
  • Competitive salary range SGD 6,167 - SGD 10,500 per month

Skills:

  • Ability to multitask
  • Digital integration
  • Editorial
  • Assessing
  • Social media
  • Community management
  • Brand marketing
  • Translating
  • Content management
  • Relationship management
  • Design writing
  • Digital literacy
  • Digital marketing
  • Cadence
  • Mobile applications

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