Strategic Content Leader

3 days ago

Singapore beBeeContent Full time $90,000 - $120,000
Job Description

Starfish is seeking an experienced and strategic Senior Content Marketing Manager to lead content-driven brand initiatives for a global fintech player. The successful candidate will craft compelling narratives, manage campaign content across digital channels, and ensure alignment with brand identity across Southeast Asia.

You will be a key player in localising and amplifying a bold and dynamic global brand voice while partnering closely with regional marketing, strategy, and creative teams.

  • Shape and refine brand positioning across campaigns and touchpoints in SEA
  • Ensure that all content aligns with overarching brand identity, tone, and values
  • Translate business goals into narrative-led, audience-specific content strategies
  • Conceptualise and craft engaging content across digital platforms: social media, landing pages, thought leadership articles, customer case studies, campaign toolkits, and internal brand materials
  • Edit and localise global content to resonate with SEA audiences, ensuring both cultural fit and brand consistency
  • Partner with creative teams, designers, and writers to bring ideas to life across visual and written formats
  • Develop integrated campaign content plans to support product launches, brand moments, and seasonal initiatives
  • Lead the creative briefing process and manage end-to-end campaign content delivery across multiple markets
  • Monitor campaign effectiveness and optimise content based on performance data
  • Work cross-functionally with product, sales, and marketing teams to gather insights, align messaging, and deliver cohesive communications
  • Partner with agency and freelance talent as needed for execution
  • Oversee social media calendars and guide the voice and messaging of brand content across regional social channels
  • Drive engagement via influencer partnerships and employee advocacy programs

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