Strategic Content Leader

5 days ago

Singapore beBeeContent Full time $90,000 - $120,000

Key leadership role in content-driven brand initiatives

  • Shape and refine brand positioning across campaigns and touchpoints.
  • Ensure that all content aligns with overarching brand identity, tone, and values.
Responsibilities:
  1. Translate business goals into narrative-led, audience-specific content strategies.
  2. Craft engaging content across digital platforms: social media, landing pages, thought leadership articles, customer case studies, campaign toolkits, and internal brand materials.
  3. Edit and localise global content to resonate with regional audiences.
  4. Partner with creative teams, designers, and writers to bring ideas to life.
  5. Develop integrated campaign content plans to support product launches, brand moments, and seasonal initiatives.
  6. Lead the creative briefing process and manage end-to-end campaign content delivery.
  7. Monitor campaign effectiveness and optimise content based on performance data.
  8. Work cross-functionally with product, sales, and marketing teams.
Requirements:
  • Previous experience in brand strategy, content marketing, or campaign development.
  • A portfolio showcasing strong storytelling, brand architecture, and multi-channel content strategy.
  • Proven ability to lead cross-functional initiatives and manage content workflows.

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