Global Brand Activation Manager

1 month ago


Singapore Essity Full time
Job Description

Essity is a leading global company that develops, manufactures, and markets hygiene products for the consumer market. We are seeking an experienced Global Brand Activation Manager to join our team in Japan.

Key Responsibilities:
  • Sustain brand success in local markets by collaborating with Senior Brand Managers to drive brand growth and development, including managing brand profitability and market share.
  • Contribute to creating annual brand plans, defining A&P strategies, and developing brand activation touch points aligned with global guidance.
  • Lead or contribute to Brand & Innovation campaign activations, tracking performance, and implementing corrective actions.
  • Analyze brands and recommend corrective actions to improve performance.
  • Recommend product assortment, management, and pricing strategies in line with global guidelines.
  • Develop strong knowledge of healthcare providers, payers, clinicians, and consumers to inform marketing strategies.
  • Capture consumer insights to drive business decisions.
  • In lead markets, contribute to the development of a global communication toolbox and innovation strategy.
  • In non-lead markets, ensure product innovations can be sold locally, meeting listing and tender requirements.
Benefits:

We offer a competitive salary package of ¥6,500,000 - ¥8,000,000 per year, commensurate with experience, plus benefits including health insurance, retirement plan, and opportunities for professional growth and development.



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