Head - Products & Propositions

1 month ago

Singapore Great Eastern Life Assurance Co Ltd Full time
The Head, Products and Propositions will be responsible for leading the development, management, and marketing of our life insurance products and propositions, with a strong emphasis on customer-centricity and targeted consumer segments. This role will play a critical part in driving product innovation, market differentiation, and customer engagement. The ideal candidate will have a deep understanding of the life insurance market in Singapore and the region, strong strategic thinking abilities, and a proven track record of product development and management focused on consumer needs and preferences.
Product Strategy and Development:
  • Develop and execute the product strategy in alignment with the company's overall business objectives, with a focus on customer-centric solutions.
  • Lead the ideation, development, and launch of new life insurance products and propositions tailored to specific consumer segments.
  • Conduct market research and consumer analysis to identify opportunities for product innovation and differentiation.
  • Collaborate with actuarial, underwriting, operations and other cross-functional teams to ensure product feasibility and compliance.

Product Management:
  • Manage the entire product lifecycle, from concept to sunset, ensuring products meet the needs of targeted consumer segments and business goals.
  • Monitor product performance and make data-driven decisions to optimize product offerings.
  • Implement product enhancements and updates based on market feedback and emerging consumer trends.

Marketing and Propositions:
  • Develop compelling value propositions and go-to-market strategies for life insurance products.
  • Work closely with the marketing team to create effective product marketing campaigns and materials that resonate with different consumer segments.
  • Ensure consistent messaging and positioning of products across all marketing channels, focusing on customer-centric narratives.

Customer Focus:
  • Advocate for customer-centric product development, ensuring products meet the needs and expectations of target consumer segments.
  • Utilize customer insights and feedback to drive product improvements and innovation.
  • Enhance customer engagement and satisfaction through innovative product features and services that address specific consumer needs.

Leadership and Team Management:
  • Lead and mentor a team of product managers and marketing professionals, fostering a customer-centric approach.
  • Foster a collaborative and innovative team culture focused on understanding and addressing consumer needs.
  • Set clear performance objectives and provide regular feedback and development opportunities.

  • As part of the leadership team, work with key stakeholders to proactively shape the organisation's culture and conduct environment that is aligned to the organization's Core Values
  • Champion culture and conduct behavioral expectations within the Department/Division
  • Takes accountability in considering business and regulatory compliance risks and takes appropriate steps to mitigate the risks.
  • Maintains awareness of industry trends on regulatory compliance, emerging threats and technologies in order to understand the risk and better safeguard the company.
  • Highlights any potential concerns /risks and proactively shares best risk management practices.


Our Requirements University degree in Marketing, Business Administration, Insurance or Finance. Actuarial Background will be an advantage
  • Minimum of 15 years of experience in product management and development within the life insurance industry.
  • Proven track record of successfully launching and managing life insurance products with a focus on consumer segments and customer-centricity.
  • Good business acumen with strong strategic thinking and analytical skills.
  • Strong technical knowledge on financial and insurance concepts
  • Excellent communication and interpersonal skills.
  • Ability to work collaboratively with cross-functional teams.
  • Leadership experience with the ability to inspire and motivate a team.
  • Demonstrates alignment with the organisation's core values through expected behaviours
  • High level of integrity, takes accountability of work and good attitude over teamwork.
  • Takes initiative to improve current state of things and adaptable to embrace new changes.

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