Digital Marketing Specialist

4 weeks ago


Singapore WISLEY GOLF & SPORTS PTE. LTD. Full time

**Position Overview**:
The Digital Marketing Specialist will play a critical role in shaping our social media

presence and strategy. You will develop and execute social media marketing plans,

maintain customer relations, provide market insights, and manage the social media

team. Your goal will be to leverage social media to acquire customers, enhance brand

loyalty, and achieve our marketing objectives.

**Key Responsibilities**:

- **Strategic Planning**:Contribute to the overall marketing strategy by leveraging

social media platforms to identify and acquire customers. Develop

comprehensive social media marketing plans and programs for each product,

including directing promotional support and campaign execution.
- **Customer Relations**:Maintain and enhance online relations with customers

by organizing and developing specific customer-relations programs. Engage

with the audience to foster a positive brand image and address customer

inquiries.
- **Market Analysis**:Provide short
- and long-term market forecasts and reports

by overseeing the collection, analysis, and interpretation of market data. Utilize

insights to create new strategies for market development and identify growth

opportunities.
- **Strategy Development**:Create and implement innovative strategies for

market development. Acquire and analyse data, consulting with internal and

external sources to refine and adjust strategies as needed.
- **Research Database**:Maintain a comprehensive research database by

identifying and assembling relevant marketing information. Use this data to

inform decision-making and strategic planning.
- **Information Provision**:Offer marketing information by responding to

questions and requests from internal stakeholders and external partners.

Ensure that accurate and relevant information is readily available.

**Qualifications & Skills**:

- Education: Bachelor’s degree in Marketing, Communications, or a related field.
- Experience: Proven experience in social media management, with a strong

understanding of various social media platforms and digital marketing

strategies. Experience in [specific industry, e.g., apparel or sports] is a plus.
- Skills: Proficiency in social media management tools, content creation, and

analytics. Strong organizational, communication, and leadership skills.
- Analytical Abilities: Ability to analyse market data, forecast trends, and make

data-driven decisions.
- Creativity: Innovative thinking with a creative approach to problem-solving and

content development.
- Leadership: Experience in managing and developing teams, with a focus on

motivating and mentoring staff.



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