Senior Product Manager, Travel Retail
3 weeks ago
Orchestrate the launches and push growth of pillar products using their own product, market and consumer
expertise, to contribute to continued growth for the brand and the consumer relationship.
. Collect and analyze consumer and market insights and competition strategies to make recommendations to management
. Drive new product launches and push growth on pillar products through promotional and advertising excellence, contribute to the growth of the respective brand in Travel Retail Asia Pacific
. Implement new product launches on time in full and strive to maintain growth on pillar products
. Propose and implement promotional and trade marketing plan for product(s)
. Manage PPP budget for product(s) to maximize ROI
. Ensure sales forecast accuracy for demand planning
. Mobilise and collaborate with other departments (sales, logistic, education, etc.) and partner agencies to build broader business strategy meet the deadlines
. Make recommendations to management on the category based on own expertise of the consumer, market and competitors (launch analysis, strategic memo, etc.)
. Interact effectively with other departments (global brand team, sales, supply chain, finance controlling, training etc.) to support marketing objectives
Key Skills:
Market & Consumer Insight
. Identifies market drivers
. Translates trends and consumer knowledge into meaningful insights
Brand Development
. Thinks brand strategy
. Imagines disruptive products & services
. Develops integrated campaigns that work
. Integrates retail & shopper expertise
Activation Excellence
. Delivers excellence with agility and rigor
. Integrates sustainable, business consciousness
Collaborative Leadership
. Creates collaboration for bigger success
. Shares & leverages best practices
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