House of Brands Director

2 weeks ago


Singapore Jaguar Land Rover Singapore Pte. Ltd. Full time

With a deep understanding of the unique identities that make up our House of Brands, you will translate and coordinate the execution of JLR's brand strategies and performance across all functions to ensure that we deliver exceptional outcomes. Your responsibilities include:

  • Responsible for the brands P&L in market
  • Be the personification of the brands and champion them throughout the region, both internally and externally, and the single point of contact for all brand-related enquiries - aligned with brand values
  • Set brand priorities for the market and sharing those objectives across the First Line, supporting with the coordination of brand-specific activity
  • Translate brand strategy and playbook to provide the framework for the Comms & Insights team to deliver marketing interventions, being the custodian of the brand
  • Advocate for the brand, ensuring each market function understands the target customer(s) and delivers the brand strategy and differentiation
  • Develop research brief for brand health and halo brand development
  • Coordinate and coach the product team acting as an escalation point where relevant
  • Develop and monitor execution of local launch plans to budget for the brand
  • Responsible for the total product offer e.g., vehicle line, accessories, services, charging, experiential

Requirements

  • Degree in a business-related discipline or similar
  • High energy - able to work at fast pace, pivot when needed and build rapport quickly and easily
  • Demonstrated analytical capability, able to manipulate data to inform decision making and story tell
  • Commercially-minded to drive brand performance, representing the best interests of the brand at all times
  • Strong skills in building and managing relationships, collaborating with multiple stakeholders to drive consensus through diverse perspectives
  • Innovative and creative, challenging convention and maximising resources available
  • Strong leadership, role modelling authenticity and inspiring the best in brand employees
  • Strong strategy and transformation skills, with experience in business change and communications
  • People leadership, influencing and stakeholder management skills
  • Prior experience with modern luxury brands is desirable

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