Director, Brand, Innovation

2 weeks ago


Singapore Bk Asiapac, Pte. Ltd. Full time

The Director for Brand, Innovation & Sustainability is responsible for leading Brand Marketing, Innovation and Sustainability initiatives for the region. This position will lead a team of 5 marketers and work with a cross functional team - including local franchisees, Global Marketing, Global Sustainability, APAC Operations, APAC QA & Food Safety, and the APAC Field Team - to execute RBI's global and regional marketing priorities in APAC. Additionally, this position will be responsible for working with our local markets to ensure proper execution of our brand standards for each of the RBI Brands, and to support the growth of our iconic brands across the region.

Responsibilities:

Brand Marketing

. Lead Brand Positioning Execution including, project management of regional and global brand initiatives, development and execution of creative and communication frameworks, brand localization projects

. Manage regional marketing calendar execution and communication workstreams, including product and marketing collateral approval and media allocation

. Lead research and insights work related to Brand Marketing goals, such as, U&A studies, Product Testing, Claims Testing, and qualitative research

. Train and immerse local franchisees and agencies on brand positioning and standards

Innovation

. Lead guest innovation workstreams including, Core Food Quality Research & Development, Breakthrough Innovation Projects, and New Country Entry Menu Development

. Collaborate with the sales team, the global culinary and innovation teams, franchisees, and vendors to identify high potential innovations and product improvement opportunities to drive future growth for the business

. Manage portfolio of vendors and partners that support product development

Sustainability Initiatives

. Lead management of RBI's regional sustainability projects, strategy and policy setting process

. Facilitate transition to better sustainability practices, e.g. removing ingredients from artificial sources, antibiotics, etc.

. Lead workstreams for nutritional improvements, sustainable packaging, and animal welfare

. Leverage guest insights to prioritize initiatives

Core skills:

. Brand strategy and brand building

. Flexibility and motivation to learn new content, consider new resources, and innovate

. Ability to anticipate and solve complex problems and resolve issues independently / with partnership guidance

. Ability to unearth consumer insights through guest research and to develop product stories and positioning

. Excellent organization skills, with strong ability to multitask and ability to prioritize to meet deadlines, and re-prioritize as-needed

. Ability to translate complex circumstances and ideas and clear, concise, and supported recommendations

. Ability to synthesize and analyze small and large data sets into useful information, depending on the need

. Strong ability to build strong relationships with global partners and franchisees

. Ability to influence senior leaders in the organization and across different cross functional groups

. Ability to create and tell compelling business cases for product improvement and innovation

. Ability to navigate ambiguity and/or highly sensitive situations

. Hard working, owner mentality

Qualifications:

. Bachelor's or Master's degree in business, operations, sustainability or a related field a plus

. 10+ years of professional experience

. Experience working with high-profile consumer brands and of franchisee model a plus

. Preferred experience in Food, R&D, Consumer Marketing or related field

. Preferred experience in QSR/Retail/CPG or related industry

. Fluent in both written and conversational English fluency in Mandarin, Korean and/or Japanese an advantage

. Proficiency with Microsoft Office Suite programs (Excel, Word and PowerPoint)


  • Branding Director

    1 week ago


    Singapore Edg Design - Asia Pte. Ltd. Full time

    A Branding Director plays a pivotal role in shaping and managing the identity, perception, and positioning of a company. Here's a breakdown of the job scope of a Branding Director:Brand Strategy Development: The Branding Director is responsible for developing and implementing comprehensive brand strategies that align with the organization's overall goals and...

  • Director, Brand, Innovation

    Found in: Talent SG 2A C2 - 3 weeks ago


    Singapore BK ASIAPAC, PTE. LTD. Full time

    Roles & ResponsibilitiesThe Director for Brand, Innovation & Sustainability is responsible for leading Brand Marketing, Innovation and Sustainability initiatives for the region. This position will lead a team of ~5 marketers and work with a cross functional team – including local franchisees, Global Marketing, Global Sustainability, APAC Operations, APAC...


  • Singapore Elmwood Brand Consulting Pte. Ltd. Full time

    Company ProfileElmwood Design Consultancy is a leading global design agency renowned for creating impactful and innovative brand experiences. With a rich history of design excellence, we are committed to pushing the boundaries of creativity and design to deliver outstanding results for our clients.As an agency, our goal is to be an invaluable partner to our...

  • Director, Brand Food

    Found in: beBee jobs SG - 2 weeks ago


    Singapore Hilton Full time

    As the Director, Brand Food & Beverage Development - Asia Pacific (APAC), you will be responsible for developing relevant and contemporary Food and Beverage (F&B) concepts across all brands for the APAC region which are aimed at driving recognition of Hilton brands, improving the brands' F&B reputation and creating value for owners within the assigned...

  • Director, Branding

    2 weeks ago


    Singapore V V Technology Pte. Ltd. Full time

    Job Description:1. Develop and implement the international brand strategy for company products, including brand positioning, brand promotion, and brand management.2. Responsible for market research and analysis in Singapore and Southeast Asia, understand the needs and trends of the target markets, provide decision support for brand strategy.3. Collaborate...


  • Singapore Jaguar Land Rover Singapore Pte. Ltd. Full time

    With a deep understanding of the unique identities that make up our House of Brands, you will translate and coordinate the execution of JLR's brand strategies and performance across all functions to ensure that we deliver exceptional outcomes. Your responsibilities include:Responsible for the brands P&L in marketBe the personification of the brands and...

  • Brand Strategist

    7 days ago


    Singapore Dragon Rouge Singapore Pte. Ltd. Full time

    About Dragon Rouge:Dragon Rouge is an independent, global agency specializing in brand strategy, design and experience. We have been building Brand Momentum for our clients for 40 years, giving brands the clarity, vitality and relevance they need to lead their categories into the future. We work across both consumer and corporate, from start-ups to world...


  • Singapore Randstad Pte Ltd Full time

    Business Development Director (Leading Retail Brand) about the companyOur client is a leading FMCG brand within the retail industry. They are looking to hire a Business Development Director who will work closely with the management team to bring the organisation to new heights, and to deliver strong, fast and sustainable growth. about the...


  • Singapore GVT Government Technology Agency Full time

    [What the role is]Develop and implement innovative strategies and business initiatives to drive growth opportunities for Community Chest.Implement Sustainable Philanthropy Framework (promote shared value) to drive sustainable resourcing for the social service sector.Drive transformation, innovation in system development and digitalization initiatives,...

  • Brand executive

    2 weeks ago


    Singapore The Style Soiree Full time

    You will be responsible for assisting the Creative Director with the brand's creative direction and business objectives to achieve targeted growth and meet sell-through rates. Reporting directly to the Creative Director, you will play an essential role in the growth and development of the brand to cater to the current consumer base and grow new market...

  • Brand executive

    Found in: Talent SG 2A C2 - 2 weeks ago


    Singapore THE STYLE SOIREE Full time

    Roles & ResponsibilitiesYou will be responsible for assisting the Creative Director with the brand's creative direction and business objectives to achieve targeted growth and meet sell-through rates. Reporting directly to the Creative Director, you will play an essential role in the growth and development of the brand to cater to the current consumer base...


  • Singapore Randstad Pte Ltd Full time

    Regional Head of Brand Marketing / FMCG Brand about the companyOur organisation is a global MNC and a leader of industry within the FMCG space. With decades of constant innovation, growth and expansion, they have become a global brand with a presence in over 100 countries today. Internationally recognised as an organization with over 100 brands in the...

  • Senior Brand Designer

    2 weeks ago


    Singapore Crypto.com Full time

    Our marketing team builds large-scale initiatives that are seen by millions of people around the globe and has the opportunity to set the trend, work in an agile environment and participate in forming strategic partnerships.We seek a highly motivated, passionate individual to join our Global In-house Brand Studio as a Senior Brand Designer. As part of this...


  • Singapore Imperial Research And Innovation Singapore Ltd. Full time

    Please Apply Here: Full Job Description:Deadline 7 May 2024Salary: $9,000 to $14,000 Monthly and are seeking an Assistant Programme Director for the research programme on the cybersecurity of connected medical devices and systems. The research programme represents a collaboration between the United Kingdom and Singapore and will be based at the newly...

  • Marketing Director

    2 weeks ago


    Singapore Haach Lifestyle Hmh Pte. Ltd. Full time

    We are seeking an experienced and dynamic Marketing Director who thrives in a fast-paced environment with multiple stakeholders, and excels at managing multiple brands simultaneously.As a Marketing Director, you will be responsible for developing and executing strategic marketing plans to drive brand awareness, generate leads, and foster audience growth...

  • Managing Director

    1 week ago


    Singapore Paradise Food & Beverage Management Pte. Ltd. Full time

    Position: Managing DirectorThe Role:We are seeking a seasoned Managing Director with a profound understanding of Chinese cuisine and more than 10 years of management experience in the food business. The ideal candidate will be someone who has an intimate knowledge of Sichuan flavors and is capable of elevating our brand to new heights.Key...

  • Brand Manager

    Found in: beBee S SG - 3 weeks ago


    Singapore Beam Suntory Full time

    What makes this a great opportunity? Global Travel Retail (GTR) plays a critical role in Beam Suntory’s journey to a great brand-building company. The team’s focus is on improving Marketing fundamentals and ‘excellence in execution’ by developing the processes, procedures, and tools to empower our marketing and commercial organization to be...

  • Marketing Director

    Found in: Talent SG 2A C2 - 4 days ago


    Singapore HAACH LIFESTYLE HMH PTE. LTD. Full time

    Roles & ResponsibilitiesWe are seeking an experienced and dynamic Marketing Director who thrives in a fast-paced environment with multiple stakeholders, and excels at managing multiple brands simultaneously.As a Marketing Director, you will be responsible for developing and executing strategic marketing plans to drive brand awareness, generate leads, and...


  • Singapore Airwallex (singapore) Pte. Ltd. Full time

    Are you passionate about shaping the way the world sees our organisation Do you thrive in a dynamic environment where creativity and innovation are celebrated We're seeking a dynamic Employer Branding Partner to join our global employer branding team and spearhead our employer branding efforts with zeal and finesse.Reporting to the Global Employer Branding...

  • Marketing Director

    2 days ago


    Singapore N8 Technology Pte. Ltd. Full time

    We are currently seeking a dynamic and experienced Marketing Director to join our innovative tech company. As the Marketing Director, you will be instrumental in developing and executing strategic marketing initiatives to drive brand awareness, customer engagement, and revenue growth. Your responsibilities will include leading a team of talented marketers,...