Marketing and Admissions Executive

4 weeks ago

Singapore STALFORD ACADEMY PTE. LTD. Full time
Roles & Responsibilities

Stalford Academy is seeking an energetic Marketing & Admissions Executive responsible for the recruitment of prospective students based on the school's admission standards. Employee must possess excellent marketing communication skills and professionalism with experience in a similar capacity.

Employee is responsible to implement sales and marketing strategies, which contribute towards building student enrolments and act as the liaison point between the prospective students and parents.

Main Responsibilities
1) Marketing & Project Management
  • Brand ambassador who understands the school's value proposition and clearly articulates it to all stakeholders.
  • Brand guardian to ensure all marketing materials stay within brand guidelines.
  • Manage and oversee production of all marketing materials in line with annual marketing communication plan, including brochures and printed collaterals, media advertising booking, website content and social media content by generating ideas, creating written content and photos, and overseeing audience response.
  • Lead public relations efforts, SEO/ SEM, social media and marketing campaigns to increase brand awareness and lead generation, including spearheading newsworthy press releases and social media posts featuring school leaders, teachers, weekly newsletters, written content and photos, fun classroom/out-of-class moments, and overseeing audience response.
  • Contribute to the development of the website.
  • Track campaign results and analyze marketing data to formulate plans and recommendations and further optimise marketing plans.
  • Develop quality content for both internal and external communication and marketing assets.
  • Build, manage and grow a network of KOLs, influencers, student agents, relocation agents, and property agents to actively promote the school to them.
  • Organise and participate in educational events, international school fairs, information sessions and recruitment activities as a representative of the School.
  • Manage special projects as needed, which may include: sourcing new collaborations, creating collateral material for the school, and supporting business development.
  • Keep a pulse on the market and competitor landscape and identify opportunities to enhance market share.
2) Admissions
  • Lead marketing activities within the school such as school tours, student fairs, promoting school events and activities.
  • Handling enquiries from new prospective students.
  • Assist the Marketing and Admissions Manager to ensure student recruitment agent files and data are kept up to date and filed in accordance with requirements.
Job Requirements:
  • Experience in a similar capacity is highly advantageous
  • Diploma or higher in any discipline
  • International school marketing experience is highly desirable.
  • Familiar with international school education and understanding of local community.
  • Unflappable under pressure.
  • Attention to detail.
  • Excellent communication and organisational skills.
  • Good team player.
  • Computer literacy and social media savvy.
Safeguarding

Stalford Academy is committed to safeguarding and promoting the welfare of all the students in its care and expects all applicants to share this commitment. We follow safe recruitment practices which are aligned to the recommendations of the International Task Force on Child Protection. We hold ourselves to a high standard of effective recruiting practices with specific attention to child protection. All appointments are subject to an interview, identity checks, criminal record checks and successful references.

Tell employers what skills you have

Press Releases
Lead Generation
SEM
Social Media
Child Protection
Property
Photos
Public Relations
Project Management
Attention to Detail
Pressure
Sourcing
Brochures
Computer Literacy
Brand Awareness

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