Trade Marketing, Senior Executive

5 days ago


Singapore MDR LIMITED Full time
Roles & Responsibilities

Trade Marketing, Senior Executive will play a key part in developing and executing successful trade marketing programs that drive our product sales and brand awareness for our products through company-owned retail stores, open-market touch points and superstores (i.e Courts, Best Denki, Populars etc)

Responsibilities:

● Develop and implement trade marketing programs to achieve sales targets

● Collaborate with sales and marketing teams to align trade activities with overall brand and product strategy

● Conduct competitor analysis specifically for mobile plan offerings and promotions

● Plan and deliver product training on new/ updated plans to internal staff and external resellers/partners

● Identify, source, and collaborate with new partners/resellers to showcase our brand and sell mobile plans

● Track and analyze the effectiveness of trade marketing initiatives, providing recommendations for optimization

● Manage relationships with key retail partners and potential new collaborators

● Manage the trade marketing budget effectively

● Support ad-hoc marketing administrative tasks and special projects whenever required

Key Actions for New Mobile Plan Launch:

  1. POSM Deployment: Execute point-of-sales materials deployment across islandwide (e.g., pull-up banners, flyers, etc.) for the new mobile plan
  2. POSM Inventory Management: Replenish POSM stock for the new mobile plan whenever required
  3. Roadshow Management: Plan and run periodic roadshows to promote the new mobile plan (whenever required).
  4. Training: Conduct product training on the new mobile plan for staff and resellers/partners
  5. Collaboration: Source for new partnerships/resellers to showcase the new mobile plan.

Qualifications:

● Bachelor's degree in Marketing, Business, or a related field (preferred)

● At least 5 years of experience in trade marketing, retail / channel sales or a similar role in the Telecommunication Industry

● Strong understanding of retail channels and POS execution for service-based products

● Experience in conducting competitor analysis for service offerings

● Ability to develop and deliver effective training programs on onboarding products/services

● Experience in identifying and establishing new partnerships

● Excellent planning, organizational, and execution skills

● Excellent communication and interpersonal skills

● Proven ability to manage multiple projects simultaneously and meet deadlines

● Excellent communication, interpersonal, and organizational skill

● Analytical and problem-solving abilities

● Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint)

Tell employers what skills you have

Market Research
Microsoft Office
Microsoft Excel
Advertising
Telecommunication Industry
Marketing Strategy
FMCG
Administration
Channel
Marketing
Content Marketing
PowerPoint
Digital Marketing
Adobe Illustrator
Wine
Excel
Trade Promotions
Trade Marketing
Brochures
Brand Awareness

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