Director, Experience

Roles & Responsibilities

We are Assembly – and we're not like the rest. We're the modern alternative agency, bringing together industry-leading data, talent, and tech to Find the Change That Fuels Growth for the best brands on the planet, including Lenovo, Lane Crawford, Marina Bay Sands, Fossil and more. Our diverse, global community of over 1,600 passionate experts combines global thinking with unmatched local expertise in more than 20 markets worldwide – enabling brands to engage and move consumers anywhere. We use STAGE, Assembly's proprietary, privacy-centric data solutions platform, to surface powerful insights that transform into actionable brand opportunities. We're at the cutting edge of new media, technology, and platforms embedded in the lives of today's consumers, and we're tapped into how culture and communities' need change. We do this while staying steadfast in our commitment to Leave the World Better Than We Found It through measurable social and environmental impact work.

Assembly was named The Drum's APAC Media Agency of the Year in 2021

WHO WE'RE LOOKING FOR

An accomplished Director, Experience & Activation who will takes ownership of a key regional account and is primarily responsible in leading the strategic growth and planning excellence while overseeing the activation delivery.

Due to the complex nature of this key global account, the ideal candidate must be able to demonstrate multi-tasking and time-management capabilities to manage client stakeholders and internal teams on global, regional and local levels.

WHAT YOU'LL DO ON ANY GIVEN DAY

Strategic Media Planning & Local Market Adaptation​:

• Lead the quarterly and annual media planning process for regional campaigns across multiple markets.​
• Translate client's global strategic direction into locally relevant activation plans, considering cultural nuances, media landscape, and consumer behaviour.​

Activation Oversight & Execution Management​

• Manage cross-market activation across SEM, Social, and Display channels.​
• Coordinate with channel leads and cross-border teams to ensure high-quality, on-time campaign launches.​
• Troubleshoot escalations and resolve delivery roadblocks as needed.​

Campaign Setup, Measurement & Governance​

• Ensure all campaigns are built in accordance with client's global frameworks adapting to local structure (e.g., platform structure, KPI mapping, tagging requirements).​
• Oversee measurement strategy and ensure consistency in reporting structures across markets.​

Team Leadership & Delivery Excellence

• Lead and guide regional activation team (onshore and offshore) to ensure quality, consistency, and impact across all deliverables.
• Drive accountability on campaign delivery timelines, QA, and post-launch optimizations
• Regularly review campaign outcomes to improve operational efficiency and campaign effectiveness.

Stakeholder Management & Cross-Functional Alignment

• Serve as the primary liaison between team members and regional teams, local markets, media partners, and client stakeholders.
• Align on priorities, share performance updates, and contribute to planning and strategy sessions (e.g., QBRs, test & learn agenda, etc.).

DOES THIS SOUND LIKE YOU?

• Minimum 9 years in media agency-side roles, with at least 4 years in a people-management and managerial role
• Fluent English communication, verbal and written
• Experienced in integrated media planning, with a strong understanding of digital channels activation – with exceptional knowledge of conversion campaigns.
• Significant proven experience in working with multiple stakeholders like media partners and external agencies.
• Demonstrable experience in translating client objectives into feasible, well thought-out digital strategies with a focus towards performance marketing.
• Strong knowledge of APAC media landscape to adapt and localise global and regional strategies.
• Experience leading large scale account teams across different offices and time zones.
• Strong experience in B2B and D2C is a plus

Personality Attributes

• Team leader, collaborator, contributor
• Proactive, motivated, self-starter
• Out-of-the-box creative thinker
• Confident, responsible
• Process-driven, organised
• 'Never stop learning' attitude

WHY ASSEMBLY?

• We're part of Stagwell (NASDAQ: STGW), the challenger network built to transform marketing. We're nimble, smart, and digital-first, and we're quickly growing to take on the biggest legacy holdcos.
• We care about your growth — we offer competitive salaries, annual compensation reviews, and keep detailed personal development plans to ensure you're hitting your personal and company goals.
• We recognize and celebrate your success...all the time Whether it's through company meetups, employee recognition programs, or just a regular day, we make sure our people's achievements are known and appreciated
• We're truly a people-first organization. That's why we operate in hybrid model with flexibility, Work from Anywhere Scheme, allows you to be in control of your work-life balance.
• We believe in making impactful change in society, we encourage you to take Impact Leave time off from work to engage in volunteer activities with a charity that you support.

Sounds like the right role for you? Click to apply now

Tell employers what skills you have

Digital Media
SEM
Media Strategy
Advertising
Facebook ads
Demand Generation
Display Advertising
Team Leadership
Adobe Analytics
Media Planning
Google Ads
Stakeholder Management

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