XHS Marketing Specialist

4 weeks ago

Singapore SME MARKETING SOLUTIONS PTE. LTD. Full time
Roles & Responsibilities

Key Responsibilities

  • Plan & Execute Strategy – Develop and implement XHS marketing campaigns aligned with business goals.
  • Content Creation – Produce engaging posts (text, images, videos) tailored for Chinese-speaking audiences.
  • Community Engagement – Grow followers, manage comments/messages, and build brand presence on XHS.
  • KOL/Influencer Marketing – Identify, collaborate, and manage partnerships with relevant KOLs/KOCs.
  • Advertising & Campaigns – Run and optimize paid ads, seasonal promotions, and product launches.
  • Analytics & Reporting – Track performance, analyze results, and recommend improvements.
  • Cross-Platform Alignment – Coordinate with TikTok, Instagram, WhatsApp, and sales teams for integrated marketing.
  • Compliance – Ensure content meets XHS guidelines and stays aligned with brand reputation.

Requirements / Qualifications

  • Proven experience in XHS (小红书) marketing, content creation, or community management.
  • Strong understanding of Chinese social media culture, trends, and consumer behavior.
  • Excellent writing and communication skills in Mandarin and English.
  • Creative mindset with the ability to produce engaging content.
  • Analytical skills to track, interpret, and optimize performance data.
  • Familiarity with influencer/KOL marketing.
Tell employers what skills you have

Talent Acquisition
Entertainment
Analytical Skills
Social Media
Community Management
Segmentation
Strategy
Content Marketing
Good Communication Skills
Digital Marketing
Writing
Communication Skills
Integrated Marketing
Google Analytics
SEO

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