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Digital Marketing Expert

2 weeks ago

Singapore beBeeMarketing Full time

XHS Marketing Specialist Job Summary

This role requires a skilled professional to develop and execute marketing strategies aligned with business objectives.

Key Responsibilities:

  • Strategy Development: Create and implement comprehensive marketing plans that drive results.
  • Content Creation: Produce engaging content tailored for Chinese-speaking audiences across various social media platforms.
  • Community Engagement: Foster growth, manage interactions, and build brand presence on XHS.
  • KOL/Influencer Marketing: Identify, collaborate, and manage partnerships with relevant key opinion leaders (KOLs) and key opinion consumers (KOCs).
  • Advertising & Campaigns: Manage paid advertising, seasonal promotions, and product launches to optimize performance.
  • Analytics & Reporting: Track performance, analyze results, and provide actionable recommendations for improvement.
  • Cross-Platform Alignment: Coordinate with TikTok, Instagram, WhatsApp, and sales teams for integrated marketing efforts.
  • Compliance: Ensure all content meets XHS guidelines and maintains brand reputation.

Requirements / Qualifications:

  • Marketing Experience: Proven track record in XHS marketing, content creation, or community management.
  • Cultural Understanding: Strong grasp of Chinese social media culture, trends, and consumer behavior.
  • Linguistic Skills: Excellent writing and communication skills in Mandarin and English.
  • Creativity: Ability to produce engaging content that resonates with target audiences.
  • Analytical Skills: Ability to track, interpret, and optimize performance data.
  • Influencer Marketing: Familiarity with influencer/KOL marketing practices.