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Senior Executive, Date

1 month ago

Singapore WAGGENER EDSTROM WORLDWIDE SINGAPORE PTE. LTD. Full time
Roles & Responsibilities

Responsibilities:

  • Lead day-to-day demand generation and performance campaigns for B2B clients.
  • Conceptualise, plan, and operate demand generation and lead generation campaigns through test and learn approaches.
  • Develop marketing automation programs, including building email nurture logic, lead qualification/scoring processes through the marketing funnel.
  • Manage email marketing programs and website CMS builds.
  • Implement campaigns across social media platforms (Facebook, Twitter, Instagram, LinkedIn, etc.) and advertising (display, SEM, social advertising, etc.) from setup, optimisation to reporting.
  • Contribute to building our performance offerings and capabilities across email, CRM, display, search, and social.
  • Provide sound counsel to internal stakeholders and external clients.
  • Execute solid project management and time management skills in managing multiple briefs.
  • Manage content production delivery required for demand generation campaigns, including but not limited to thought-leadership articles, whitepapers, sales toolkits, customer case studies, and other high-value asset development.
  • Stay abreast of inspiring, cutting-edge trends and developments in digital or client industries.
  • Contribute to new business development processes and organic client growth.
  • Proactively improve processes, operations, best practices, and address emerging issues.
  • Design, monitor, and report on measurements and KPIs on client's dashboard such as Google Data Studio.

Qualifications:

  • Minimum 2 years of experience in social media, media, advertising, or B2B digital marketing-related fields.
  • Possess data-driven qualities; detailed understanding of analytics across channels with the ability to synthesize data from many sources into actionable insights.
  • Good understanding of Google Analytics; knowledge in Adobe Analytics, Adobe Experience Manager is a plus.
  • Experience in Account-Based Marketing (ABM) or account-based marketing platforms such as Demandbase is a plus.
  • Basic knowledge of SEM, SEO, CRM, and CMS.
  • Strong interest in performance marketing.
  • Integrated thinking and ability to connect digital channel ecosystems.
  • Able to adapt to new conditions and a fast-paced environment.
  • Self-motivated and self-starting personality.
  • Enjoys diverse and multi-cultural working environment.
  • Able to work both independently, as part of a team, and with senior leaders.
  • Capable of managing multiple tasks concurrently in a deadline-driven process.
Tell employers what skills you have

CRM
Lead Generation
SEM
Dashboard
Social Media
Email Marketing
Channel
Demand Generation
Project Management
New Business Development
Adobe Analytics
CMS
Facebook
Google Analytics
Adobe Experience Manager