Advertising Manager

1 week ago

Singapore PEOPLE PROFILERS PTE. LTD. Full time
Roles & Responsibilities

Advertising & Promotions Executive /Manager

Overview

We are looking for a creative and dynamic Advertising & Promotions (A&P) Individual to join our team. This role is key in driving shopper traffic, enhancing customer experience, and supporting tenant sales through mall-wide campaigns, promotions, and events. You will also play a crucial role in sourcing and managing atrium, roadshow, and advertising space revenues.

Key Responsibilities

  • Conduct market research to assess opportunities and better understand customer needs.
  • Conceptualize, plan, and execute mall-wide promotions and events to boost shopper traffic and tenant sales.
  • Source for potential licensees to drive Advertising & Promotions revenue through the booking of atrium spaces, roadshows, and ad placements.
  • Develop, implement, and monitor the annual marketing calendar and marketing budgets.
  • Plan and manage advertising, promotions, and digital marketing strategies (social media, website, in-mall directories).
  • Build strong working relationships with tenants, partners, sponsors, and agencies to drive participation and ensure successful launches of campaigns.
  • Track, analyse, and report on A&P effectiveness, recommending improvements for future campaigns.
  • Manage social media content and engagement (contests, promotions, feedback, and comments).
  • Support design and production of marketing collaterals (posters, decals, signage, displays).
  • Handle administrative tasks such as procurement, financial processes, and vendor management.
  • Undertake other duties assigned by the immediate supervisor or Head of Department.

Our Ideal Candidate:

  • Degree in Marketing, Mass Communications, or related discipline.
  • At least 2 years of experience in A&P / mall marketing, preferably from small heartland malls (e.g., F&B retailers, tuition centres, student enrichment operators, and atrium promotions).
  • Experience in event management, digital marketing, and social media marketing is an advantage.
  • Proficiency in design software (Adobe Photoshop, Illustrator, Canva, etc.).
  • Strong knowledge of digital marketing (social media platforms, paid media buy, and analytics).
  • Excellent written and verbal communication skills.
  • Proactive, resourceful, and able to thrive in a fast-paced, evolving environment.
  • Strong interpersonal, problem-solving, and project management skills.
Apply Now

Send your detailed CV (Word format) to enoch.cheong@peopleprofilers.com today

People Profilers Pte Ltd

Address: 20 Cecil Street, #08-09, Plus Building, Singapore 049705

Contact: +65 6950 9740

EA Licence No.: 02C4944

EA Personnel Reg. No.: R21100787

EA Personnel: Cheong Xiang Rui Enoch

Job Reference :L6757Y5R

Tell employers what skills you have

Market Research
Management Skills
Microsoft PowerPoint
Cost Accounting
Budgets
Cecil
Advertising
Social Media
Multitasking Skills
Tuition
Tenant
Canva
Marketing
Event Management
Procurement
Vendor Management
Project Management
Digital Marketing
Presentation Skills
Social Media Marketing

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