Regional Category Manager
5 days ago
Job Description :
- Leverage consumer, customer insight, trends, market dynamics through workshops, market research and market visits to develop regional category/channel strategy, business models and I&R roadmaps to deliver on the ambition outlined in ZEP
- Develop, lead and drive above market Projects and product launches on time to achieve growth objectives. Ensure market readiness and monitor implementation in markets to ensure success and rectify challenges
- Monitor the financial KPIs of NNS, OG, RIG, MC and COP1 including TP / COGS evolution and drive relevant actions i.e. price corrections to achieve agreed financial targets
- Monitor the competitiveness of the portfolio in terms of product performance, pricing customer relevance of value proposition and take appropriate actions.
- Recommend and propose the optimum PFME support to drive category growth and profitability
- Guide development of channel execution plans aligned with category priorities
- Manage market research, packaging and PR agencies directly or indirectly in alignment with the strategy to achieve the deliverables
- Develop and deliver Channel, category product insights, CVPs training tools and programs for Commercial teams
Requirements :
- Bachelor Degree
- 7-10 years experience in either Marketing or Sales, preferable B2B experience
- Knowledge of the OOH industry, channels and experience in Sales, Marketing or Communications
- Good knowledge of the Food Services Industry, our customers, consumers and products
- Customer understanding - Ability to understand trade, competition and competitive environment, respond quickly to changing market conditions
- Business Analysis - Understand and anticipate impact of decisions on the P&L, PFME/TTS spend management, portfolio mix
Negotiation
Market Research
Leadership
Dynamics
Customer Insight
Business Analysis
Relationship Management
Channel
Category Management
Strategy
B2B
Packaging
Pricing
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