Influencer Marketing Executive

2 weeks ago

Singapore HINOMI PTE. LTD. Full time
Roles & Responsibilities

Job Summary:

The Influencer Marketing Executive will play a pivotal role in shaping and executing our influencer marketing strategy. This role requires a deep understanding of influencer marketing trends, strong relationship-building skills, and the ability to identify and collaborate with influencers who align with our brand. The ideal candidate will be a creative thinker and a results-driven professional.

Key Responsibilities:

Influencer Strategy and Collaboration:

  • Develop and execute influencer marketing strategies that align with the company's marketing goals and target audience.
  • Identify and build relationships with relevant influencers in the consumer goods space.
  • Negotiate and manage influencer partnerships, including contracts and deliverables.

Campaign Management:

  • Plan, coordinate, and oversee influencer marketing campaigns from start to finish.
  • Collaborate with influencers to create compelling content that resonates with our target audience.
  • Monitor and analyze campaign performance metrics to optimize ROI.

Content Creation and Collaboration:

  • Work closely with influencers to ideate and create engaging content, including social media posts, videos, and blog articles.
  • Ensure that all content aligns with brand guidelines and messaging.
  • Provide guidance and support to influencers to ensure the successful execution of campaigns.

Relationship Building:

  • Cultivate strong and lasting relationships with influencers, acting as the main point of contact.
  • Communicate the brand's values and messaging effectively to influencers.
  • Foster authentic partnerships that drive brand loyalty and advocacy.

Reporting and Analytics:

  • Compile and analyze data on influencer marketing campaign performance.
  • Prepare regular reports with insights and recommendations for improvement.
  • Use data-driven insights to refine influencer marketing strategies.

Qualifications:

  • Bachelor's degree in Marketing, Communications, or a related field.
  • Proven experience in influencer marketing, preferably within the consumer goods industry.
  • Strong knowledge of social media platforms and influencer trends.
  • Exceptional communication and negotiation skills.
  • Creative thinking and the ability to identify innovative influencer opportunities.
  • Proficiency in influencer marketing tools and analytics.
  • Strong organizational and project management skills.
Tell employers what skills you have

relationships with key influencers
Social Media
Marketing Strategy
Marketing Communications
Influencer Marketing
Strategy
Digital Marketing
Copywriting
Creative Thinking
Media Relations

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