Paid Social Media Specialist

2 weeks ago


Singapore FIRSTCOM ACADEMY PTE. LTD. Full time
Roles & Responsibilities

At FirstCom Academy, we empower individuals and businesses to thrive in the digital economy through future-ready skills training. In this role, you'll strategise, execute, and optimise paid social campaigns across platforms like Facebook, Instagram, TikTok, and LinkedIn — reaching thousands of learners and professionals daily. You'll get to combine data-driven insights with creative storytelling to deliver measurable results, build brand visibility, and drive enrolments for our courses. At FirstCom Academy, you won't just be running ads — you'll be amplifying opportunities for people to upskill, grow, and achieve more. If you're passionate about blending analytics with creativity in a dynamic, fast-growing environment, this is your chance to make a real difference.

Benefits & Location:

  • Working Location: 158 Kallang Way, #03-05 Performance Building, Singapore 349245
  • Working Hours: Monday - Friday (9:00am - 6:00pm)
  • Position Type: Full-Time Permanent Position (Basic + Performance Bonuses + ALs + Medical and Dental Benefits)

Responsibilities

  • Plan, launch, and scale paid advertising campaigns across Facebook, Instagram, TikTok and LinkedIn.
  • Manage end-to-end YouTube channel growth (setup, keyword optimization, thumbnails, playlists).
  • Develop ad creatives and work with design/content teams for visuals and video ads.
  • Analyse campaign performance, audience targeting, and conversions.
  • Conduct A/B testing on ad formats, placements, and CTAs.
  • Monitor competitors and platform trends to identify new opportunities.
  • Ensure ad campaigns comply with platform guidelines and policies.

Requirements

  • Diploma/Degree in Marketing, Media, or related field.
  • At least 2 years' experience in paid social media advertising.
  • Hands-on experience with Meta Ads Manager, TikTok Ads Manager, and LinkedIn Campaign Manager.
  • Familiar with social media KPIs (CPC, CPA, ROAS, CPM).
  • Knowledge of influencer marketing and content seeding is a plus.
Tell employers what skills you have

Final Cut Pro
Digital Media
Visual Communication
Editorial
Social Media
Channel
Targeting
CPA
Digital Marketing
Writing
Social Media Marketing
Ab Testing
Storytelling
Facebook
LinkedIn
Adobe Photoshop

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