Digital Marketing Director, Asia Business Unit
3 days ago
JOB DESCRIPTION
The Digital Marketing Directoris responsible for the oversight and management of the Digital Engagement and Projects, as well as maximizing existing digital capabilities across the 12 markets in Asia Business Unit.
This position will report to: Chief Marketing Officer, Asia Business Unit
Principal Accountabilities:
· Support and partner with 12 markets in the Asia region to build and maximize marketing & digital/e-commerce capabilities that will drive measurable brand and business growth across 3000+ restaurants
· Offer guidance, coaching & governance to markets on all things digital and media including McDonald’s App, web, loyalty, CRM, delivery, MOP, data/ insights, personalization, in-store merchandizing, media and digital customer engagement
· Support markets in launching, embedding and gaining rapid returns on Mobile Ordering, Loyalty Program, Integrated delivery
· Assist markets in establishing the most effective people, processes, and Martech ecosystem to activate personalization, McDonald's loyalty program, and digital campaigns—all driven through data and insights
· Support markets in developing strategies to leverage acquisition and activation opportunities
· Support Regional CMO on Phase 1 planning and presentations, aligning on the digital initiatives to drive
· Support Regional CMO in Phase 2 digital target setting
· Measure and report performance of all digital activities, and assess against goals (ROI and KPIs)
· Prepare and support markets one framework on McDonald’s way of Marketing to be scaled in 2025.
· Work towards creating a culture of experimentation through test & learn approach to identify scalable tactics in each market and help grow Customer lifetime Value.
· Support the relationship between McDonald’s global teams, Asia Business Unit stakeholders, local market teams and global marketing agencies and business partners facilitating learning and sharing.
Who are my customers?
Market CMOs, digital leads and their teams, Asia Business Unit team, Global Marketing Teams, fellow BU Marketing Teams across the IDL Segment (incl. Latin America, Europe, Middle East, China, Japan), and Marketing counterparts in IOM.
What do I need to bring?
Skills and capabilities:
· Accountability to work with the markets Digital leads to own and drive the digital marketing agenda, aligning it across the larger marketing agenda
· A good communicator who engenders trust from peers, colleagues and management, and thus able to positively influence to build strategic alignment
· A self-motivated collaborator who actively follows industry trends in consumer’s habits, use of technology and patterns of behavior, and anticipates their impact on the McDonald’s business.
· An individual who is interested in and appreciates working in a diverse cultural environment and respects all individuals.
· A team player who supports the growth of his/her peers and colleagues
· Organized, proactive, and solutions-oriented, reacts fast and adapts well to changes, with the ability to influence others to adapt
· Embodies McDonald’s Values and models McDonald’s leadership proficiencies
Experience
· Track record and experience in omnichannel marketing and digital from a market or another region/BU
· Experience working and growing usage and membership of owned apps through Loyalty and CRM
· Comfortable with creating performance reports and analysis of KPIs and targets
· Good knowledge of digital trends and social media technologies pertinent to driving digital audience growth.
· Experience in tracking multiple projects with multiple stakeholders
· Demonstrated ability to work with and inspire a broad range of people to collaborate towards a common goal
· Strong consultant skills and knowledge to positively influence markets and peers
At McDonald’s we are People from all Walks of Life...
People are at the heart of everything we do, and they make the McDonald’s experience. We embrace diversity and are committed to creating an inclusive culture that means people can be their best authentic self in our restaurants and offices, which helps us to better serve our customers.
We have a strong heritage of diversity and representation within our communities, which we are proud of. The diversity of our people, customers, DL partners & franchisees and suppliers give us strength.
We do not tolerate inequality, injustice, or discrimination of any kind. These are hugely important issues and a brand with our reach and relevance means we have a very meaningful role to play.
We also recognize our responsibility as a large employer to continue being active in our communities, helping to develop skills and drive aspirations that will help people to be more aware of the world of work and more successful within it, whether with McDonald’s or elsewhere.
Tell employers what skills you have
CRM
Market Research
Coaching
Tactics
Leadership
Analytical Skills
Restaurants
Social Media
Experimentation
Marketing Strategy
Customer Engagement
Channel
IDL
Strategy
Digital Marketing
CMOS
Accountability
Communication Skills
Team Player
-
Singapore MCD GLOBAL FRANCHISING LIMITED SINGAPORE BRANCH Full timeJob Title: Digital Marketing Director, Asia Business UnitWe are seeking a highly skilled Digital Marketing Director to lead our Asia Business Unit's digital marketing efforts. As a key member of our team, you will be responsible for developing and executing a comprehensive digital marketing strategy that drives business growth and customer engagement.Key...
-
Business Unit Director
2 weeks ago
Singapore MISUMI SOUTH EAST ASIA PTE. LTD. Full timeJob Title: Business Unit Director About the Role: We are seeking a highly experienced and skilled Business Unit Director to join our team at MISUMI SOUTH EAST ASIA PTE. LTD. The successful candidate will be responsible for overseeing the activities of the Business Unit Division and driving business growth through strategic planning and execution. Key...
-
Digital Marketing Director
3 days ago
Singapore FIRST PAGE DIGITAL PTE. LTD. Full timeUnlock Your Digital PotentialFirst Page Digital PTE. LTD. is seeking a highly experienced Digital Marketing Director to drive game-changing strategies for businesses. As a key member of our team, you will be responsible for developing and executing digital marketing plans that deliver results.Key Responsibilities:Review existing client base and campaigns to...
-
Business Unit Director
2 weeks ago
Singapore MISUMI SOUTH EAST ASIA PTE. LTD. Full timeRoles & ResponsibilitiesJob Responsibilities:The successful candidate will be reporting to the Managing Director and will be responsible for the following duties for the Business Unit Division: Oversee activities of the Business Unit Division Analyze, develop, implement, and review corporate objectives, policies and activities for the sale of the...
-
Business Director
3 days ago
Singapore THUNDER MARKETING & COMMUNICATIONS ASIA PTE. LTD. Full timeJob Title: Business DirectorAt THUNDER MARKETING & COMMUNICATIONS ASIA PTE. LTD., we are seeking a highly experienced Business Director to lead our property operations. The ideal candidate will have a minimum of ten years' experience in the communication industry, with a strong background in strategic client servicing, people management, and new business...
-
Digital Advertising Director
3 days ago
Singapore MOBKOI ASIA PTE. LTD. Full timeJob Title: Managing Director AsiaMOBKOI ASIA PTE. LTD. is seeking a visionary leader to spearhead our digital advertising operations in Asia. As Managing Director, you will be responsible for driving business growth, developing strategic partnerships, and fostering a culture of innovation and excellence.Key Responsibilities:Develop and execute...
-
Digital Advertising Director
2 weeks ago
Singapore MOBKOI ASIA PTE. LTD. Full timeAbout the RoleWe are seeking a visionary leader to spearhead our digital advertising operations in Asia. As Managing Director, you will be responsible for driving business growth, inspiring teams, and fostering a culture of excellence.Key ResponsibilitiesDevelop and execute country-specific strategies aligned with our global goals.Lead diverse teams,...
-
Digital Advertising Director
2 weeks ago
Singapore MOBKOI ASIA PTE. LTD. Full timeAbout the RoleWe are seeking a highly experienced and visionary leader to spearhead our digital advertising business in Asia. As the Managing Director - Asia, you will be responsible for driving the growth and success of our operations in the region.Key ResponsibilitiesBusiness Development: Develop and execute country-specific strategies aligned with our...
-
Digital and Technology Director
3 days ago
Singapore TACO BELL RESTAURANTS ASIA PTE. LTD. Full timeAbout the JobTaco Bell Restaurants Asia Pte. Ltd. is seeking a highly skilled and experienced Digital and Technology Director to lead our digital transformation journey in the Asia Pacific region. As a key member of our Technology Leadership Team, you will be responsible for shaping and defining our global technology strategy and approach.Our ideal candidate...
-
Digital News Editor, APAC
2 weeks ago
Singapore BUSINESS NEWS (ASIA) LLP Full timeAbout the RoleWe are seeking a highly skilled Digital News Editor to join our team at Business News (Asia) LLP. As a key member of our editorial team, you will be responsible for breaking, assigning, editing, and writing news stories throughout Asia's business day.Key ResponsibilitiesSupport the Deputy Managing Editor in leading and managing a team of...
-
Digital Advertising Director
2 weeks ago
Singapore MOBKOI ASIA PTE. LTD. Full timeAbout the RoleWe are seeking a visionary leader to spearhead our digital advertising efforts in Asia. As Managing Director, you will be responsible for driving business growth, developing strategic partnerships, and fostering a culture of innovation and excellence.Key ResponsibilitiesDevelop and execute country-specific strategies aligned with our global...
-
Marketing Director
2 weeks ago
Singapore DOCUSIGN INTERNATIONAL (ASIA-PACIFIC) PRIVATE LIMITED Full timeJob Title: Marketing Director - AsiaAt Docusign International (Asia-Pacific) Private Limited, we are seeking a highly skilled Marketing Director to lead our marketing efforts in the Asia region. As a key member of our international marketing team, you will be responsible for driving sustainable and consistent revenue growth through go-to-market planning and...
-
Senior Director, Asia Pacific
3 days ago
Singapore EMERSON ASIA PACIFIC PRIVATE LIMITED Full timeJob Title: Senior Director, Asia PacificWe are seeking a highly experienced and skilled Senior Director to lead our Measurement Solutions and System (MSS) Engineered Solutions & Lifecycle Services business in Asia Pacific (AP) to new heights of customer loyalty, innovation, and growth.Key Responsibilities:Drive the P&L and business performance of our $140M+...
-
Digital Marketing Director
3 days ago
Singapore RC HOTELS (PTE.) LTD. Full timeJob Title: Director of Digital MarketingRC HOTELS (PTE.) LTD. is seeking a highly skilled and experienced Director of Digital Marketing to join our team. As a key member of our marketing department, you will be responsible for developing and executing our digital marketing strategy to drive business growth and revenue.Key Responsibilities:Develop and...
-
Digital Advertising Director
2 weeks ago
Singapore MOBKOI ASIA PTE. LTD. Full timeRole SummaryWe are seeking a visionary leader to spearhead our digital advertising efforts in Asia. As Managing Director, you will be responsible for driving business growth, developing strategic partnerships, and fostering a culture of innovation and excellence.Key ResponsibilitiesDevelop and execute country-specific strategies aligned with our global...
-
Digital Marketing Sales Director
2 weeks ago
Singapore MEDIAPLUS DIGITAL PTE. LTD. Full timeSales Manager Job DescriptionMEDIAPLUS DIGITAL PTE. LTD. is seeking a highly skilled Sales Manager to lead our customer acquisition and revenue growth initiatives in the digital marketing space.Key Responsibilities:Lead and mentor a high-performing sales team to consistently exceed revenue targets and KPIs.Develop and implement innovative sales strategies...
-
Digital Marketing Sales Director
3 days ago
Singapore MEDIAPLUS DIGITAL PTE. LTD. Full timeJob Title: Sales ManagerWe are seeking a highly skilled and experienced Sales Manager to lead our sales team and drive revenue growth in the digital marketing space.Key Responsibilities:Lead and mentor a high-performing sales team to consistently exceed revenue targets and KPIs.Develop and implement innovative sales strategies aligned with company objectives...
-
Promotions Producer
2 weeks ago
Singapore BUSINESS NEWS (ASIA) LLP Full timeJob Title: Promotions ProducerWe are seeking a highly skilled Promotions Producer to join our team at Business News (Asia) LLP. As a key member of our content creation team, you will be responsible for developing and executing promotional strategies to boost audience awareness and engagement for our editorial content across TV, Digital, and Events.Key...
-
Digital Content Producer, APAC
2 weeks ago
Singapore BUSINESS NEWS (ASIA) LLP Full timeAbout the RoleWe are seeking a highly skilled Digital Supervising Producer, APAC to join our team at BUSINESS NEWS (ASIA) LLP. As a key member of our digital content team, you will be responsible for overseeing the creation and distribution of high-quality digital content for our business news platform.Key ResponsibilitiesDevelop and execute a comprehensive...
-
Digital Marketing Solutions Consultant
3 days ago
Singapore MEDIAONE BUSINESS GROUP PTE. LTD. Full timeUnlock Your Potential in Digital MarketingAre you passionate about digital marketing and looking for a challenging role that will help you grow professionally? Look no further! As a Digital Marketing Solutions Consultant at MediaOne Business Group PTE. LTD., you will have the opportunity to work on various campaigns, learn about their challenges, and develop...