ED, Head of Regional Marketing

4 weeks ago

Singapore DBS Bank Limited Full time
Business Function

As the leading bank in Asia, DBS Consumer Banking Group is in a unique position to help our customers realise their dreams and ambitions. As a market leader in the consumer banking business, DBS has a full spectrum of products and services, including deposits, investments, insurance, mortgages, credit cards and personal loans, to help our customers realise their dreams and aspirations at every life stage. Our financial solutions are not only the best in the business - they were made just right for you.

This is a role that requires you to bring your A-game to the table and deliver strong impactful marketing strategies with high-quality execution that will elevate the DBS Private Bank and DBS Treasures Private Client franchise branding and position us as the bank of choice for the ultra-high net worth and high net worth individuals and their families across the world.

Responsibilities

1. Branding, Customer Value Propositions and the Wealth Continuum
  • Distinct positioning - ensure clear and differentiated branding and customer value propositions for DBS Private Bank and DBS Treasures Private Client that will allow both offerings to be clearly differentiated in the market and within the Bank on the Wealth Continuum.
  • Strong and consistent branding across all client touchpoints from a global website to events to all marketing collaterals and correspondences
  • Market visibility and presence - develop a strong omni-channel marketing strategy across Asia to secure top of mind awareness with the high-net worth and ultra-high net worth audience that DBS Private Bank and DBS Treasures Private Client are the wealth manager of choice for them and their families.
  • Clear value propositions - ensure coherent and consistent communications in articulating the DBS Private Bank and DBS Treasures Private Client propositions to a diverse group of prospective clients.
  • Wealth continuum conversion - design, test and refine the marketing programme to drive interest and conversion of qualified clients on the Wealth Continuum. This involves strong collaboration with other business segments and continuous performance tracking and monitoring.
  • Develop marketing programmes for Wealth Planning across the region to drive strong awareness and preference for DBS Private Bank as the choice partner for family office, impact investing and succession planning.
  • Awards and sponsorships - drive the agenda for global awards submission including review and assessment of speaking engagement and sponsorship opportunities to further position DBS Private Bank as a leading private bank globally.
  • Client communications - develop, refine, and manage a governance framework for client communications across owned channels using data to enable relevant phygital client engagements.
2. Client Recognition Programme and Client Engagement
  • Private Access - continuously create meaningful moments to deepen the banking relationship for the top 20% households in DBS Private Bank and DBS Treasures Private Client including:
    • Exclusive money-cannot-buy curated client experiences
    • Premium bespoke gifts
    • World-class airport lounge and limousine pick-up experience and service
  • Client experience and satisfaction - work with the Customer Experience team to drive customer satisfaction scores, particularly:
    • Identify the drivers of our customer satisfaction scores and analyse the data to formulate actions plans for improvements.
    • Ensure customer complaints are correctly identified with timely independent investigation and resolution with a view to reducing their frequency of occurrence and gaining positive client feedback.
3. Client Events
  • Design a strategic framework for all DBS Private Bank and DBS Treasures Private Client events from end-to-end, using data to understand client profiles, developing client selection criteria and enabling post-event analysis to determine ROI.
  • Manage all DBS Private Bank and DBS Treasures Private Client events across the region, working closely with the HK marketing team to ensure consistency and quality execution.
  • Work with the region heads to identify quality partnerships to drive prospective client engagements globally.
  • Work closely with the CIO team to curate content for marquee Market Outlook events, ensuring clear differentiation between DBS Private Bank, DBS Treasures Private Client and DBS Treasures.
  • Work with the Wealth Planning team for the signature Future Leaders Programme to drive meaningful engagements with the second-generation members of our ultra-high net worth client families.
Requirements:
  • Degree with at least 15 years of relevant experience in segment marketing, branding and client & brand engagement
  • Prior relevant experience in the space of HNW/ UHNW marketing
  • Strong leadership skills with the ability to motivate and lead a high performing team
  • Excellent interpersonal and communication skills to engage and manage internal and external stakeholders effectively
  • Highly analytical with strong business acumen and the ability to think out of the box
  • Highly adept in using data to drive decisions and outcomes
Apply Now

We offer a competitive salary and benefits package and the professional advantages of a dynamic environment that supports your development and recognizes your achievements.

  • Ed/svp, Head of Network Services

    1 week ago

    Singapore Ambition Full time

    Ambition SingaporePosted 2 hours ago Hybrid Permanent SGD SGD per annum ED/SVP, Head of Network Services wanted for a wellrenowned financial services institution High profile leadership role Opportunity to lead greenfield projects Wellrenowned Financial Services institutionOur client is one of the world's well-renowned financial services institutions...

  • ED, Head of Regional Marketing

    1 week ago

    Singapore DBS Bank Limited Full time

    Business Function As the leading bank in Asia, DBS Consumer Banking Group is in a unique position to help our customers realise their dreams and ambitions. As a market leader in the consumer banking business, DBS has a full spectrum of products and services, including deposits, investments, insurance, mortgages, credit cards and personal loans, to help our...

  • Ed, Head of Sea Corp Sales

    1 week ago

    Singapore Nomura Asia Full time

    Nomura Asia SingaporePosted 19 minutes ago Permanent Competitive- ED, Head of SEA Corp Sales- Job ID 4081

  • Regional Marketing Head

    1 week ago

    Singapore RIKVIN PTE. LTD. Full time

    **Job PurposeThe role holder is responsible for providing leadership to the Marketing function and supporting the GSF Senior Management in developing marketing strategies, policies, and procedures for the region -Malaysia, Japan, Korea, Cambodia & Philippines covering all GSF Schools.**Key Responsibility**Leadership Leads the marketing team in the region....

  • Regional Head of Marketing

    1 week ago

    Singapore Heinemann Full time

    As a member of our family-owned business, you will drive and execute the Marketing strategies for the Region to meet the strategic business goals and objectives and be accountable for the performance of the Team. In addition, you will also represent Heinemann in the best possible way when dealing with external stakeholders. As the Regional Head of Marketing,...

  • Head of Product Marketing, Insurance

    1 month ago

    Singapore CAG REGIONAL SINGAPORE PTE. LTD. Full time

    Roles & ResponsibilitiesMoneyHero Group (Nasdaq: MNY) is a market leading financial products platform in Greater Southeast Asia, reaching 9.8m monthly unique users and working with more than 270 commercial partners across five markets including Singapore, Hong Kong S.A.R., Philippines, Taiwan, and Malaysia.What We Offer: You will be entitled to a...

  • Regional Head of Marketing and Communications

    1 week ago

    Singapore COS Full time

    Company DescriptionARE YOU LOOKING FOR A COMPANY THAT PUSHES THE BOUNDARIES AND CREATES A COMMUNITY INCLUSIVE OF EVERYONE?Offering innovative design, elevated essentials and wardrobe icons, COS is a fashion brand rooted in contemporary culture. From the beginning, our design ethos has always put lasting style, quality and sustainability first. Today 92% of...

  • Intern, Regional Marketing

    1 month ago

    Singapore Rohde & Schwarz Regional Headquarters Singapore Pte Ltd Full time

    Task: This intern supports the regional marketing team in digital marketing, social media, and marketing operations.Responsibilities:Digital marketing and social mediaProcessing marketing leadsMarketing database cleansing, validation and maintenanceGenerate analytics reports for social ads and marketing activityAssist the team in producing marketing...

  • Intern, Regional Marketing

    1 month ago

    Singapore Rohde & Schwarz Regional Headquarters Singapore Pte Ltd Full time

    Task: This intern supports the regional marketing team in digital marketing, social media, and marketing operations. Responsibilities: Digital marketing and social media Processing marketing leads Marketing database cleansing, validation and maintenance Generate analytics reports for social ads and marketing activity Assist the team in producing marketing...

  • Regional Head

    1 week ago

    Singapore Spring Professional (Singapore) Pte Ltd Full time

    Regional Head (FMCG Sales & Marketing)Singapore | Permanent Excellent Career Opportunity Fortune 500 Food & Beverages MNCAbout The CompanyOur client is a Fortune 500 Food & Beverages MNC and is renowned for bringing about high-quality products globally. With a clear Global Sales direction and dedication to manufacture highest quality products, they are able...

  • Intern, Regional Marketing

    1 week ago

    Singapore ROHDE & SCHWARZ REGIONAL HEADQUARTERS SINGAPORE PTE. LTD. Full time

    Roles & ResponsibilitiesTask: This intern supports the regional marketing team in digital marketing, social media, and marketing operations.Responsibilities:Digital marketing and social media Processing marketing leads Marketing database cleansing, validation and maintenance Generate analytics reports for social ads and marketing activity Assist the team in...

  • Intern, Regional Marketing

    4 weeks ago

    Singapore ROHDE & SCHWARZ REGIONAL HEADQUARTERS SINGAPORE PTE. LTD. Full time

    Roles & ResponsibilitiesTask: This intern supports the regional marketing team in digital marketing, social media, and marketing operations.Responsibilities: Digital marketing and social media Processing marketing leads Marketing database cleansing, validation and maintenance Generate analytics reports for social ads and marketing activity Assist the...

  • Director, Asia Pacific Head of Global Market

    1 week ago

    Singapore Bank of America Full time

    Your background Commitment to challenging the status quo and identifying risk issues within front to back processes Proven experience in drafting communications and presentation materials intended for senior audiences and external bodies Ability to influence outside of direct team, collaborate with different stakeholders, drive and implement changes to the...

  • Marketing Executive

    1 week ago

    Singapore Marketing Institute of Singapore Full time

    In this role, you will support to the Marketing Head and carry out the assigned marketing activities and campaigns to promote overall organisational objectives. Work together with the head of marketing to create the marketing plan and help drive marketing campaigns for programs and activities by collaborating closely with the sales and operations...

  • Regional Sports Marketing Head, Apac

    1 week ago

    Singapore NEW BALANCE SINGAPORE PTE LTD. Full time

    JOB MISSION:New Balance's Regional Sports Marketing Head leads and partners with athletes to nurture long-term partnerships to promote the brand. The position collaborates with cross functional brand and APAC business partners to ensure that our sponsored athletes align with brand management and marketing locally and globally to drive sustainable...

  • Head of Marketing

    1 week ago

    Singapore ANRADUS PTE. LTD. Full time

    Industry/ Organization Type: Wholesaler/ Mineral Fertilizers Position Title:Head of Marketing (China/ APAC): Working Location: Orchard Working Hours: Monday to Friday, 9 am 6 pm Salary Package:Up to $12,000 + Bonus: Duration: Permanent RoleKey Responsibilities Plan, align, approve, execute, measure, and enhance marketing initiatives within each country to...

  • Admin Executive Intern

    1 week ago

    Singapore ED&C Full time

    CompanyED&CDesignationAdmin Executive InternDate Listed15 Feb 2023Job TypeEntry Level / Junior Executive Intern/TSJob PeriodImmediate Start, For At Least 3 MonthsProfessionAdmin / SecretarialIndustryAdvertising / Event / ExhibitLocation Name996 Bendemeer Road, SingaporeAddress996 Bendemeer Rd, Singapore 339944MapAllowance / Remuneration$800 - 1,000...

  • Regional Head Compliance

    1 week ago

    Singapore Partners Group Full time

    What it's aboutIn this role of Regional Head Compliance (Asia), you will be primarily responsible for the regulatory obligations in the Asia-Pacific region particularly including our regulated entities in Singapore, Japan and Australia. This role presents an excellent opportunity to achieve personal success and contribute to the growth of our business in the...

  • Head of Marketing

    1 week ago

    Central Singapore Anradus Pte Ltd Full time

    Industry/ Organization Type: Wholesaler/ Mineral Fertilizers Position Title:Head of Marketing (China/ APAC): Working Location: Orchard Working Hours: Monday to Friday, 9 am 6 pm Salary Package:Up to $12,000 + Bonus: Duration: Permanent RoleKey Responsibilities Plan, align, approve, execute, measure, and enhance marketing initiatives within each country to...

  • Head of Marketing

    1 week ago

    Singapore NUTRITION ASIA GROUP PTE. LTD. Full time

    Head of MarketingNutrition Asia Group is seeking a Head of Marketing to chart the path forward for ourrepresent the company in all marketing conversations with our brands and partnersand advise management in marketing strategies that will help drive sales forward.The role will sit across all markets and verticals including retail, B to B and, digitaland...