Regional Head of Marketing and Communications

2 weeks ago

Singapore COS Full time
Company Description

ARE YOU LOOKING FOR A COMPANY THAT PUSHES THE BOUNDARIES AND CREATES A COMMUNITY INCLUSIVE OF EVERYONE?

Offering innovative design, elevated essentials and wardrobe icons, COS is a fashion brand rooted in contemporary culture. From the beginning, our design ethos has always put lasting style, quality and sustainability first. Today 92% of the materials in our collection are more sustainably sourced.


Do you want to be part of what we do next? We now have a fantastic opportunity for someone to join us as our new Regional Head of Marketing & Communications for our Asia Pacific (APAC) markets, based out of our office in Singapore.


Job Description:

As Regional Head of Marketing & Communications you will have autonomy to make decisions and challenge the status quo.

We're looking for someone with a creative and strategic mind set to develop, implement and execute a marketing and communications plan for COS in APAC which will play a key part in our exciting growth plans for the region.


What you will do:

  • Develop a Marketing & Communications strategy for the COS APAC region including specific optimizations and activations across markets including China, Korea, Japan, South-East Asia, Australia and New Zealand
  • Lead a team of 6 direct reports operating across a variety of disciplines including digital marketing, PR, marketing and events, creating a wholistic but refined strategy for each
  • Leverage the impact of global campaigns whilst developing unique regional initiatives and activations to coincide with key commercial moments throughout APAC
  • Optimise Marketing and PR investments in each market, build brand awareness now and for the future through exciting collaborations and activations
  • Set the Marketing & PR budget and KPIs for the region, following up that we are on track to succeed in our growth ambitions
  • Provide consumer insights to refine market requirements for new and existing products, as well as opportunities to grow
  • Manage partnerships with external agencies to ensure that opportunities are maximised, and all content created is on brand, inspirational and commercial
  • Ensure alignment of Marketing & PR activity plans with other departmental plans
  • Train and coach stakeholders in effective communication for internal & external audiences
  • Establish good relations with relevant corporate and fashion media outlets to ensure COS is represented in line with brand messaging and guidelines

Qualifications:

Alignment to our company values is the most important characteristic we look for in all new colleagues. Our values are the behaviours that we appreciate above and beyond anything else.

We are open-minded and curious, we dare to be different, we believe in constant improvement and we empower and trust you to take ownership.

In addition to our values for this role we are also looking for:

  • Previous experience working in a senior management role within marketing and communications with experience and/or knowledge in at least two of the disciplines
  • Digital Marketing
  • Events
  • Communications/PR
  • Advertising
  • Experience working for Agency or inhouse. Relevant fashion industry experience will is highly desirable
  • Excellent knowledge and understanding of marketing within the APAC region, including countries beyond the South-East Asia Region.
  • Clear track record of building brand awareness, manging budgets and developing effective marketing strategies
  • Skilled in working with key stakeholders both in and outside the region and getting the most out of those relationships
  • Must have experience working as a leader with staff responsibility
  • Highly organised and excellent time management skills
Additional Information


COS, alongside Arket, Monki, Weekday, Afound, & Other Stories and H&M, is one of several unique brands that make up the H&M group.

The H&M Group employs over 170,000 people in 74 markets across the globe, and we are the 2nd largest fashion company in the world.

Since launching COS in 2007, we have opened more than 200 stores worldwide.


At COS we love welcoming new people and work hard to provide an environment where everyone feels appreciated and valued.

We celebrate individual differences and recognise the contribution that all our colleagues make, regardless of their background.


When you first join COS, you will have a full introduction, excellent training, and a team that will support you during your first days, weeks and months.

In addition to this you will also receive lots of fantastic benefits including.

  • H&M Group staff discount
  • Flexible work arrangements
  • Wellbeing program
  • Medical and accident insurance coverage
  • Dental coverage
We are looking forward to hearing from you

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