Product Management Senior Executive #HMST

4 weeks ago


Singapore Recruit Express Pte Ltd Full time

Product Management, Senior Executive
up to $4500
1 Year Contract Renewable/Convertible
M-F, 9 to 6
Suntec

Job Description & Requirements 
 Responsible for the execution of Home Appliance category marketing activities in Singapore local market. 
 Lead the execution of brand strategy and develop new initiatives to win market share and ranking 
 Ensure successful new product launches and review the pillars supported by effective 360 plans (media, social media & digital, forecast, events and CRM, sell-out tracking and the product display in the points-of-sale) 
 Conduct market trend analysis, monitor competitors’ activities and plan proactive actions.  
 Ensure accuracy in forecasting of products and timely submission.  
Ensure accurate and timely phasing of Sale Programs and A&P management. 
 Marketing support activities regarding whole Home Appliance products 
(APMS, Communication with Agency, Monthly marketing planning) 
 Lead Marketing Agency to ensure marketing assets and plans are well prepared. 
 Cultivate the product category passion both internally and externally.  
 Ensure all ATL & BTL collaterals, POSM, samples meant for the launch are well-prepared and 
delivered accordingly for maximum launch impact.  
 Implement events and promotions with qualitative executions to maximize commercial returns. 
 Regular and timely update and exchange with the sales and corporate marketing team to ensure the upcoming activities and marketing initiatives are successful. 
 Be physically present at all major promotions and events (closed door, pop-up events, workshops, etc.) to ensure smooth operations. 
 Ensure that all your media plans are in place in accordance to your launch plans. 
 Follow-up closely with Corporate Marketing team to ensure marketing coverage for the products and launches are in place. 
 Direct Marketing agency to ensure in-store concepts and activities are well prepared and executed. 
 Develop store concepts with Visual Merchandising agency to ensure visual merchandising are executed according with brand guidelines. 
 Plan and execute impactful promotions and events setup. 
 Ensure all POSM are delivered in timely basis for the launches. 
 Execute sales and marketing activities in consensus with HQ 
 Coordinate between local teams to implement solutions to enhance the effectiveness of sales and marketing strategies 
 Any other Ad Hoc duties and reporting

How to Apply: send your resume and indicate role(s) you want to apply to: jocelynchan@recruitexpress.com.sg   or telegram @jocelynchan 

Jocelyn Chan| Consultant | Recruit Express Pte Ltd (Healthcare & Lifescience) Company EA License number : 99C4599 Personnel EA License: R1331820

 

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