Senior Digital Planner

2 days ago

Singapore HAVAS MEDIA ASIA PACIFIC PTE. LTD. Full time
Roles & Responsibilities

Havas Media Singapore is looking for a Senior Digital Planner with digital media planning experience to support our digital media team in campaign planning across a suite of marketing briefs; from branding to sales campaigns. You will be working closely with a team of executives, planners and managers, reporting to a Digital Director of one of our core teams.


Main Responsibilities:

Reporting to a team lead, you will be responsible for supporting the planning, tactical execution, implementation, optimisation and performance analysis of digital media campaigns, focusing on Social, Display, and Mobile channels and platforms.


Planning

  • Assist team in developing digital media strategies and recommendations to help clients achieve their business goals and KPIs
  • Drive strategic and tactical innovation across digital buying/marketing tools and platforms across Social, Display, and Mobile (e.g. Facebook Ads Manager, Google Ads, DV360, Google Analytics, Adobe Analytics, Google Tag Manager, Adobe Launch)
  • Build strong relationships and engage clients on day-to-day operations
  • Work with internal and external stakeholders to ensure smooth delivery of campaign administration and operations


Campaign Implementation

  • Work with media partners and traders to coordinate the end-to-end execution of campaign proposals
  • Implement campaigns on online media platforms
  • Campaign administration – liaise with clients for material submission which meet the best practice guidelines for the ad format and work with media owners to ensure that the guidelines are up to date and accurate
  • Digital ad operations – including the review of creative assets in accordance with channel specifications and ad trafficking
  • Monitor and optimise campaigns
  • Deliver interim and post-campaign reports to provide insight and recommendations on media performance
  • Campaign financial administration – work with billing team to ensure that plans are billed correctly, and in a timely manner


Requirements for this role:

  • Relevant qualifications in marketing, communications, or other relevant disciplines; or relevant work experience
  • At least 3 years of experience in media planning and buying
  • Knowledge & proficiency in digital buying platforms (e.g. Facebook Ads Manager, Google Ads, DV360)
  • Knowledge & proficiency in digital marketing platforms strongly preferred (e.g. Google Analytics, Adobe Analytics, Google Tag Manager, Adobe Launch)
  • Good understanding of the media and advertising landscape in Singapore (including offline, digital display, ad networks and third-party partners), and local market nuances


Qualities we are looking for:

  • Team player – responsible, accountable, and collaborative
  • Can-do attitude – keen to learn new skills, pro-active, and takes ownership over tasks and projects
  • Highly analytical, well-organised and has great attention to detail with a focus on quality of results
  • Strong communication (verbal, written, and presentation) and interpersonal skills


About Havas

Founded in 1835 in Paris, France, Havas is one of the world’s largest communications groups. At Havas, we believe that companies have a key role to play in solving the biggest challenges our world faces today – and every day we strive to operate responsibly for ourselves and our stakeholders. We operate under the vision and mission to make a meaningful difference to brands, businesses, and people.

We employ 20,000 people in more than 100 countries, adopting a fully integrated model through our 60+ Havas Villages around the world – the Havas Village offers a truly unique proposition, where cross discipline teams work together, ensuring agility and a seamless experience for our clients.


About Havas Singapore

Within our Singapore Village is a network of business units including Havas Media, Arena Media, Socialyse, Red Havas, and BLKJ Havas, offering services across media, social, PR, and creative. Since 2015, we’ve had an unbroken streak of Agency of the Year (AOTY) wins across disciplines, including Integrated Marketing AOTY, Media AOTY, Specialist AOTY, and PR AOTY.

We are also committed to building a diverse culture where our people can grow, thrive, and feel that they belong. In 2023, we won Best Agency Culture (Gold) at Marketing Interactive’s Agency of the Year Awards, and are a Great Place To Work® Certified™ agency.


Here at Havas, we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual's ability to perform their job.


***Kindly note that only shortlisted candidates will be contacted.***


Tell employers what skills you have

Google Tag Manager
Digital Media
Advertising
Data Analysis
Interpersonal Skills
Purchasing
Marketing Communications
Planner
Account Servicing
Attention to Detail
Digital Marketing
Adobe Analytics
Media Planning
Google Analytics
Retirement

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