Sales and Marketing Executive
6 days ago
Key Responsibilities:
- Sales & Marketing Strategy: Develop and execute sales and marketing strategies with a strong focus on digital marketing to drive business growth in the event industry.
- Client Acquisition & Engagement: Identify and target prospective clients—corporate entities, organizations, and individuals—to generate new business opportunities.
- Market Research & Analysis: Conduct research to identify industry trends, competitor activities, and customer preferences, refining sales and marketing approaches accordingly.
- Client Relationship Management: Build and maintain strong relationships with clients, understanding their event needs and providing tailored solutions.
- Sales Presentations & Proposals: Prepare and deliver compelling sales presentations and proposals that highlight our event services and unique value proposition.
- Marketing Collateral Development: Work with the creative team to develop brochures, presentations, and promotional materials for both online and offline channels.
- Digital Marketing & Advertising: Utilize social media, email marketing, content marketing, and online advertising to expand reach and promote events.
- Performance Monitoring & Optimization: Track and analyze digital marketing campaigns, website traffic, and social media engagement to measure effectiveness and make data-driven improvements.
- Lead Generation & Conversion: Continuously optimize marketing strategies to enhance lead generation, conversion rates, and overall marketing performance.
- Networking & Business Development: Attend industry events, trade shows, and conferences to expand professional networks and generate leads.
- Industry Trends & Innovation: Stay up-to-date with industry trends, emerging technologies, and event marketing strategies, particularly in the digital space.
- Cross-Functional Collaboration: Work closely with event planners, operations, and production teams to ensure seamless event execution.
- Partnership Development: Collaborate with sponsors, vendors, and partners to explore partnership opportunities and enhance event experiences.
Requirements:
- Proven expertise in sales and marketing within the event industry, specializing in digital marketing.
- Strong sales abilities with a history of meeting or surpassing targets.
- Comprehensive knowledge of event industry trends, best practices, and customer behaviors.
- Proficiency in digital marketing channels, including social media, email, content marketing, and online ads.
- Experience in campaign management, performance analysis, and data-driven decision-making.
- Excellent communication and interpersonal skills for building and maintaining client relationships.
- Strong negotiation and persuasion skills to secure bookings and partnerships.
- Ability to multitask, prioritize, and manage multiple projects effectively.
- Creative problem-solving to develop innovative event marketing strategies, both online and offline.
- Technical proficiency in MS Office, CRM software, and digital marketing tools.
- Flexibility to work varied hours, including evenings and weekends.
- Open to fresh graduates
EA Licence No: 20C0275
Jacinta Chua
Registration Number: R24124477
Tell employers what skills you haveNegotiation
Market Research
Trade Shows
Ability to Multitask
Lead Generation
Social Media
Online Advertising
Interpersonal Skills
Marketing Strategy
Relationship Management
Email Marketing
Content Marketing
Digital Marketing
Networking
Business Development
Brochures
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