Digital Marketing Manager
3 weeks ago
Description:
Executing the company’s digital marketing campaigns. He/she is involved throughout the campaign ideation, planning, implementation, measurement, and optimization process. It is therefore essential that he/she has hands-on experience using various digital marketing platforms.
The Digital Marketing Executive works closely with the internal marketing team and/or digital agencies to achieve specific company objectives set by the Head of Marketing such as; increasing digital sales, lead generation, brand engagement, and conversions.
Job Requirements:
· Assist the team in the development of the overall digital marketing strategy
· Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, Display)
· Manage the creation of relevant and engaging digital content for publishing onto various digital platforms
· Optimize web pages such as the homepage, landing pages, product pages (on-page SEO) in terms of improving content quality, keyword optimization, and user experience to boost organic search rankings
· Conduct regular technical SEO audits and work with the web development team to fix technical website issues
· Manage digital advertising campaigns (SEM, Display, Social, Programmatic)
· Conduct research on market trends, brand’s audiences and competitors and end-to-end consumer journey to drive engagements and conversions
· Analyze digital marketing analytics reports and share insights with the team to develop optimization plans
· Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team
· Keep up to date with the latest SEO trends, search algorithm updates, new SEO tools and best white hat practices.
· Diploma/Degree or professional certification in either Marketing, Digital Marketing, Public Relations or Mass Communication
· Flair in strong creative design and copywriting skills is a plus
Tell employers what skills you have
Lead Generation
SEM
Social Media
Marketing Strategy
User Experience
Strategy
Public Relations
Digital Marketing
Publishing
Organic Search
Audits
Copywriting
Google Analytics
SEO
Web Development
Marketing Analytics
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