Digital Marketing Manager

3 weeks ago


Singapore FIRSTCOM ACADEMY PTE. LTD. Full time
Roles & Responsibilities

Job Overview

We are seeking an experienced Digital Marketing Team Lead to oversee our digital marketing initiatives and drive growth through strategic campaigns. The ideal candidate will have a strong agency background, proven experience in leading teams, and a successful track record of managing paid social media advertising campaigns. This role requires a creative and analytical mindset to enhance our online presence and engage our target audience effectively.



Key Responsibilities

  • Lead and manage a team of digital marketing professionals, providing guidance, support, and mentorship to ensure high performance and professional growth.
  • Develop, implement, and optimize comprehensive digital marketing strategies to enhance brand visibility and drive traffic across various channels.
  • Oversee the planning, execution, and management of paid social media advertising campaigns, ensuring alignment with overall marketing objectives and budget constraints.
  • Monitor and analyze the performance of paid social media ads, making data-driven recommendations to improve campaign effectiveness and maximize ROI.
  • Collaborate with cross-functional teams, including sales, product development, and creative, to create cohesive marketing strategies and ensure consistent messaging.
  • Conduct thorough market research to identify industry trends, competitor strategies, and customer insights, translating findings into actionable marketing strategies.
  • Prepare and present detailed reports on campaign performance, key metrics, and insights to senior management and stakeholders.
  • Manage the digital marketing budget, ensuring efficient allocation of resources across various campaigns and initiatives while maintaining financial accountability.
  • Stay updated on the latest digital marketing trends, tools, and best practices to continuously enhance the effectiveness of marketing strategies.
  • Create and maintain relationships with external vendors and partners to support digital marketing initiatives and enhance overall marketing efforts.
  • Drive innovation within the team by encouraging creative thinking and experimentation with new marketing techniques and technologies.
  • Ensure compliance with digital marketing regulations and best practices, maintaining the integrity and reputation of the brand.
  • Organize and lead regular team meetings to review progress, share insights, and discuss ongoing projects and initiatives.
  • Foster a culture of collaboration and open communication within the team, promoting knowledge sharing and collective problem-solving.


Requirements

  • Bachelor’s degree in Marketing, Business Administration, or a related field.
  • Agency background is highly preferred, demonstrating experience in a fast-paced marketing environment.
  • Minimum of 5 years of experience in digital marketing, with at least 2 years in a leadership role.
  • Proven experience in running and optimizing paid social media ads across platforms such as Facebook, Instagram, LinkedIn, and Tiktok etc.
  • Strong understanding of digital marketing tools and analytics platforms (e.g., Google Analytics, Facebook Ads Manager, etc.).
  • Excellent communication and interpersonal skills, with the ability to motivate and lead a team.
  • Strong analytical skills and experience in data interpretation to drive actionable insights.
  • Creative mindset with a passion for digital marketing trends and best practices.

Tell employers what skills you have

Market Research
Analytical Skills
Social Media
Experimentation
Translating
Mentorship
Digital Marketing
Accountability
Team Lead
Product Development
Facebook
Google Analytics
Creative Thinking
LinkedIn

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