Associate Director, SEO

2 weeks ago

Singapore BRAINLABS APAC PTE. LTD. Full time
Roles & Responsibilities

What's the role

We’re seeking a proactive go-getter with deep SEO expertise in the APAC region. Your mission will be to manage our growing portfolio of SEO clients, increase revenue from SEO, and build, develop & grow the SEO product at Brainlabs APAC



What you do

  • Lead on a portfolio of 3-4 client accounts - forging a strong relationship as their primary point of contact and being accountable for deadlines & final deliverables
  • Be adept at delegating & reviewing work from Associates and Managers and understand when to pull in specialist expertise as necessary
  • Set client strategy and roadmaps, prioritising high-value work based on organic search opportunity and client business goals
  • Drive SEO innovation across strategic clients, prioritising high-impact changes
  • Leading and supporting on new business pitches and cross-sell opportunities
  • Contribute to the outbound pipeline either through blogging, speaking, sales support, cross-sell, or upsell
  • Develop specialist knowledge - becoming someone that team members turn to for advice and insight
  • Encourage collaboration: partner closely with internal teams to give our clients the best value possible
  • Pioneer the Brainlabs APAC SEO product, providing feedback and working closely with our global SEO product team and tech teams to enhance product development.
  • Experience working on cross-channel accounts is a plus


Who you are

  • Strong SEO specialist with 5-7+ years of experience
  • Solid understanding of performance marketing, conversion, and online customer acquisition, including proven SEM experience with PPC campaigns on Google (Yahoo and Bing a plus)
  • As we’ll be working across in key SEA markets, native speakers (A must in at least one of the following Asian languages) and comfortable with conducting keyword research in other non-native languages using English seed lists and translation tools. Bahasa (for Malaysia and Indonesia), Thai, Vietnamese.
  • Ability to set client roadmaps, prioritise activity, and explain your prioritisations
  • Identifying and executing Organic strategies that deliver results. Identifying keywords/categories we need to target, not just thinking about search volume and difficulty, ensuring we are laddering up to our clients overarching business goals
  • Strong technical SEO knowledge - you should be able to make prioritised technical recommendations without support, with a focus on things like high-value, template-level changes rather than just ticking boxes. Coding experience is a bonus, working knowledge of HTML, CSS, and Javascript development and constraints a plus
  • Experience in creating and executing Organic content strategies that drive results
  • Measuring and Forecasting SEO performance uplifts for key metrics including, rankings, traffic & revenue
  • In-depth experience of using tools e.g SEMRush, SimilarWeb, Screaming Frog, PSI, Ahrefs, Google Analytics & rank tracking tools such as seoClarity
  • Comfort with working with data, particularly using tools like Google Sheets & Excel. The ability to present data in a way that supports your arguments and conclusions without requiring the client to understand every detail
  • High level of commercial awareness both from a client and internal perspective
  • Experience pitching for small-medium sized accounts
  • Proactive and solutions-focused


How you succeed

  • You will be evaluated based on how you live our culture code every day in addition to your work with clients, our products and your team
  • The key markets of success you will be evaluated on are:
    Client Satisfaction: which we measure through a third party survey we send to our clients each quarter
    Revenue Retention and Growth: through the remarkable work that we do, we want our clients to renew contracts, and we want to increase the scope of our SEO work to increase fees
    Client growth: within this role, we also expect you to be involved in pitching for new business, working with our Head of Growth, Client Partner and other stakeholders.
    SEO Product Growth: we will also be looking to you to work with our Client Partner and Account Directors in paid media, to identify opportunities for cross-sell of SEO services to our existing client base, and to follow these through.

Brainlabs is proud to be an equal opportunity workplace: we are committed to equal opportunity for all applicants and employees regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion, or belief, and marriage and civil partnerships. If you have a disability or special need that requires accommodation during the application process, please let us know


Tell employers what skills you have

Forecasting
SEM
Blogging
Asian Markets
Translation
Mastering
Customer Acquisition
Forging
Organic Search
Finish
Keyword Research
Google Analytics
Legal Compliance
PPC
Maternity
Ability to Prioritize

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