sales and marketing manager

7 days ago

Singapore ELEMENTS TATTOO STUDIO Full time
Roles & Responsibilities

Attachment Description

The sales and marketing manager reports to the director, responsible for developing and executing marketing strategies to drive business growth and enhance the studio's brand presence. Key responsibilities include formulating long-term strategies, analyzing social media and campaign performance, gathering customer feedback, and managing client relations. The manager will oversee the promotion of tattoo packages, pricing, and upselling initiatives, ensuring effective communication through various channels. They will also manage and organize in-studio events such as flash sales or tattoo showcases, collaborate with influencers, and track analytics to measure the effectiveness of campaigns. Additionally, the manager will create content, optimize social media profiles, and ensure brand consistency across platforms.

Specific Responsibilities

Individual to be involved in:

1. Learn about the tattoo studio's brand, mission, and values, analyze client profiles and past marketing, research industry trends and competitors, and observe studio operations and customer interactions. understand the studio's unique selling points, help develop social media strategies, and manage appointments while assigning artists based on client preferences.

2. Basic videography and photography skills, explore different content types and audience preferences, and use cameras, lighting, and editing tools like CapCut. Practice recording tattoo sessions, artist interviews, and behind-the-scenes footage. Create short videos and reels, ensure content aligns with the brand, and work with tattoo artists to develop engaging content ideas.

3. Implement strategies for TikTok and Instagram to grow and engage. This includes optimizing profiles for consistent branding, interacting with followers through comments, DMs, and polls, collaborating with tattoo influencers, and researching trending hashtags. Create content for TikTok challenges, manage daily social media tasks, and track analytics to measure growth and engagement.

4. Align marketing efforts with sales goals and learn the basics of event planning. Familiarize with tattoo studio packages, pricing, and upselling techniques, while handling customer inquiries on social media. Additionally, gain basic understanding of event coordination and promotion, and organize small in-studio events like sales or tattoo showcases.

5.Create a detailed long-term strategy and remain up-to-date on ongoing and upcoming tattoo conventions, exhibitions, and industry events. They will manage and coordinate the studio's involvement in these events to showcase talent and build valuable relationships. Furthermore, the trainee will track social media and campaign performance, collect client reviews, and obtain customer feedback through surveys or interviews.

Technical Skills and Competencies

1. Foundation and Orientation

2. Content Creation and Videography Basics

3. Social Media Marketing and Engagement

4. Sales Integration and Campaign Development

5. Strategic Planning and Evaluation

This employment falls under the Mid-Career Pathways Training Programme and is exclusively available to Singaporeans or Permanent Residents aged 40 and above.

Tell employers what skills you have

Strategic Planning
Upselling
Marketing Research
Lighting
Videography
Selling
Exhibitions
Event Planning
Photography
Flash
Publications
Social Media Marketing
Scheduling
Pricing
Surveys

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