Social Media Strategist

1 month ago


Singapore SSG HOTELS PTE. LTD. Full time
Roles & Responsibilities

An exciting opportunity has arrived at The Garcha Group, Singapore’s luxury boutique hotel group currently with the following hotels:

- Maxwell Reserve, Autograph Collection Hotel (Marriott);

- Duxton Reserve, Autograph Collection Hotel (Marriott);

- The Vagabond Club, a Tribute Portfolio Hotel (Marriott);

- The Serangoon Club, a Tribute Portfolio Hotel (Marriott).


Garcha Group Benefits:

- As an associate of a Marriott hotel, you, your parents or parents-in-laws, children, spouse/domestic partner and siblings are eligible for discounts on F&B and room rates in 7,000+ hotels world-wide.

- As an associate of a Marriott hotel, you have access to the “Global Learning + Development” tool which creates for you personalized learning experiences designed to help you thrive in their Marriott career journey. (see attached for full Marriott benefits)

- Comprehensive Health Insurance Plan with Raffles Insurance with the option to upgrade at subsidized corporate rates.

- 2 nights yearly staycation including all meals and beverage (incl. alcoholic) in any of the 4 Garcha Group hotels in Singapore.

- 20% off Food & Beverage at all Marriott


The Garcha Group Hotel Collection is looking for a Social Media Strategist to create and execute effective growth and engagement strategies based on insights, maintaining brand equity across different social communities and channels.

Main responsibilities include:

  • Support the development and execution of social community growth and engagement strategies through all social channels, with a key focus on Instagram, Facebook, LinkedIn, etc.
  • Responsible for the ongoing social media management of the brand’s pages, including content planning and posting.
  • Coordinate the production of insights report with a daily, weekly and monthly cadence, and in occasion of special initiatives and events.
  • Coordinate the social listening and transform sentiment data into actionable insights and strategic initiatives.
  • Optimize performance of campaigns on social media.
  • Implement social media first ideas for new initiatives based on audience insights, channel performance, current trends and understanding of marketing and business objectives.
  • Provide onsite social media coverage support and management during events; coordinate the execution of live streams and innovative digital experience solutions.
  • Contribute in the exploration and evaluation of new social platforms, tools, services and vendors and provide recommendations for optimization and efficiency.

Your profile:

  • 5+ years of Social Media/Digital media experience
  • Extensive knowledge of social media landscape including new and innovative tools, platforms, vendors, and technologies
  • Ability to analyze and interpret data and create reports used to provide insight to key stakeholders
  • Organized, detail oriented with a fine eye
  • Excellent English writing & communication skills
  • Empathic, collaborative, the ideal candidate has significant proactive problem solving skills and the ability to work in team

Tell employers what skills you have

Advertising
Channel Partners
Restaurants
Social Media
Social Media Management
Channel
Marketing
Strategy
Brand Equity
Content Marketing
Digital Marketing
Writing
Photoshop
Communication Skills
Copywriting
Social Media Marketing
Facebook
LinkedIn
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