Krisflyer Social Media Strategist

1 week ago


Singapore Singapore Airlines Full time

Key responsibilities include:

  • Oversee and execute branding and communications for the KrisFlyer programme across paid, owned and earned channels, with a primary focus on social media channels.
  • Manage customer engagement on social media channels and manage the planning and content development of calendar of events on social media pages.
  • Develop strategies to drive awareness and acquisition for the KrisFlyer brand globally, and increase stickiness and engagement with existing members.
  • Work closely with creative, social and media agencies to create KrisFlyer assets and content, supported by media plans.
  • Work with KrisFlyer social media team to develop selected key visuals/videos inhouse.
  • Work closely with other units in the Loyalty Marketing Department to best communicate new programme enhancements and partnerships on KrisFlyer's social media pages.
  • Collaborate with other business units across the organisation, particularly the SIA Group of companies to amplify KrisFlyer benefits.
  • Liaise with overseas stations to drive member engagement and acquisition.

Requirements:

  • Possess a bachelor degree in any discipline; preferably in Communications, Marketing, Business, New Media.
  • Has a good understanding of marketing and communications landscape and best practices/trending topics on social media platforms.
  • At least 810 years of relevant experience in Marketing/ Communication/ advertising is preferred.
  • Possesses an interest in loyalty programmes, including Frequent Flyer Programmes.
  • Digitally savvy, able to multitask and excel under pressure.
  • Effective communicator with the ability to simplify policies in a relatable and understandable manner. Excellent command of the English language; command other languages will be an advantage.
  • A customercentric, resultsoriented selfstarter, strong team player, adaptable and nimble.


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