Social Media Strategist/Manager

4 weeks ago


Singapore DEREN MARKETING PTE. LTD. Full time
Roles & Responsibilities

Deren Marketing helps Singapore businesses connect with Chinese audiences through powerful social media strategies. We specialize in platforms like WeChat, Xiaohongshu, and Douyin (TikTok), crafting engaging content and influencer campaigns to drive brand awareness and growth. In this role, the candidate will be trained for developing and implementing winning social media strategies for our clients across popular platforms like WeChat, Xiaohongshu (Little Red Book), and Douyin (TikTok). crafting engaging content to help Singaporean businesses thrive in the vast digital landscape of China.


Roles and Responsibilities:

  • Conduct in-depth research on target audiences, industry trends, and competitor analysis for each client.
  • Develop and implement comprehensive social media strategies tailored to each client's goals and target audience.
  • Create high-quality, engaging content in Mandarin that resonates with the Chinese market. This may include text posts, visuals, videos, and live streams.
  • Manage and schedule content calendars across various platforms.
  • Partner with influencers and Key Opinion Leaders (KOLs) to maximize brand awareness and engagement.
  • Analyze social media performance metrics and generate reports to measure success and identify areas for improvement.
  • Stay up-to-date on the latest trends and innovations in the Chinese social media landscape.
  • Collaborate effectively with internal teams (design, content creation) and external partners.

Requirements:

  • Minimum 2 years of experience in social media marketing, preferably with a focus on Chinese platforms (WeChat, Xiaohongshu, Douyin).
  • Fluency in written and spoken Mandarin Chinese and English.
  • Strong understanding of social media marketing best practices and analytics.
  • Excellent content creation skills with a keen eye for visual storytelling.
  • Proven ability to develop and implement data-driven social media strategies.
  • Experience with influencer marketing and KOL management a plus.
  • Excellent communication, interpersonal, and organizational skills.
  • Ability to work independently and as part of a team in a fast-paced environment.

Tell employers what skills you have

Digital Media
Channel Partners
Social Media
Ability To Work Independently
Visual Storytelling
Business Acumen
Mandarin Chinese
Media Planning
Social Media Marketing
Microsoft Word
Facebook
Able To Work Independently
Adobe Photoshop
Brand Awareness

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