Regional Marketing Director

2 months ago

Singapore HBG HOLDINGS (SINGAPORE) PTE. LIMITED Full time
Roles & Responsibilities

A LEADING GLOBAL INDEPENDENT BROKER

Howden is a specialist commercial insurance broker. Its regional footprint covers Singapore (regional headquarters), Malaysia, Hong Kong, Indonesia, Thailand, and Philippines. It is part of the London-headquartered Howden Broking Group, a leading independent, global broker with offices in over 40 countries worldwide.


JOB OVERVIEW:

We are seeking an experienced Regional Marketing Director to lead and execute strategic marketing strategies across multiple markets. The ideal candidate will have a strong background in marketing, a good understanding of the insurance industry, and a proven track record in managing regional campaigns that drive growth and enhance brand visibility.


YOUR ROLE AND RESPONSIBILITIES:


Branding and Marketing Business Partnering:

  • Business partner with regional stakeholders and country team to enhance their marketing initiatives and generate sales leads.
  • Represent the marketing function/team in regional meetings and conferences.
  • Work closely with local sales and operations teams to ensure marketing initiatives are integrated with business goals.
  • Facilitate cross countries sharing of knowledge and best practices (i.e. Sharing of webinars, events/ webinar, market research & trends).

Digital Marketing (i.e. LinkedIn, website & SEO, campaigns, online news, webinar, analytics):

  • Be the champion in driving effective digital marketing campaigns and initiatives to enhance and maximize Howden branding and outreach.
  • Identify, create, and scale cost-effective customer acquisition and lead generation campaigns across new and established target market audiences.
  • Tailor digital marketing plans to meet the unique needs of various regional markets.
  • Use data-driven insights to refine strategies and improve campaign performance.

Offline Marketing (i.e. Media and PR, advertising, sponsorship, events & communications):

  • Provide guidance and local marketing support on events and communication to enhance brand visibility through offline marketing channels such as PR, news, advertising, event sponsorship & communication
  • Support to organize or source for relevant international events for consideration

Creation of Marketing Resources (i.e. Collaterals, RFP template, content, videos/ photos, merchandize)

  • Guidance and support to local teams in creation of compelling marketing collaterals
  • Point of contact and maintain a centralized pool of marketing materials & resources such as marketing templates, RFP templates, videos clips, product white paper, merchandise, logo etc

Analytics & Reporting:

  • Monitor, analyse, and report on key performance metrics for regional marketing efforts.
  • Utilize tools such as Google Analytics, social media analytics, and CRM (Customer Relationship Management) systems to track performance and ROI (Return on Investment).

OUR IDEAL CANDIDATE WILL BE:

  • Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. A Master’s degree or relevant certification is a plus.
  • 8-10 years of experience in marketing/digital marketing, with a focus on regional or multi-market campaigns. Experience in the insurance industry or financial services sector is highly desirable.
  • Proven experience working with cross-functional teams.
  • Strong knowledge of digital marketing tools and platforms, including Google Ads, Google Analytics, and social media management tools.
  • Familiarity with content management systems (CMS) and marketing automation tools.
  • Excellent analytical skills with the ability to interpret data and make strategic decisions.
  • Strong communication, presentation, and interpersonal skills.
  • Ability to work independently and manage multiple projects in a fast-paced environment.


YOUR BENEFITS AND SALARY:

  • Commensurate with qualification and experience
  • Working in a collaborative environment with excellent learning opportunities

Tell employers what skills you have

CRM
Market Research
Lead Generation
Analytical Skills
Business Partnering
Social Media Management
Customer Relationship Management
Customer Acquisition
Digital Marketing
Commercial Insurance

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