Senior Marketing Manager, APAC- Global Pharma Business

5 days ago


Singapore WILSONHCG SINGAPORE PTE. LTD. Full time
Roles & Responsibilities

Title: Senior Marketing Manager, APAC- Global Pharma Business

Location: Singapore

About the role:

Our client is a global pharmaceutical company seeking for a Senior Marketing Manager to spearhead brand marketing efforts for primary care products across the APAC region.

Based in Singapore, this role is focused on developing and executing innovative brand marketing strategies for assigned therapeutic areas.

Responsibilities:

  • Develop and implement marketing strategies to support the growth of assigned therapeutic areas across APAC
  • Craft and execute robust B2B and patient awareness campaigns, leveraging innovative campaigns
  • Collaborate with in-country sales, marketing, and cross-functional teams to ensure effective messaging, branding, and launch activation strategies
  • Partner with Key Opinion Leaders (KOLs), healthcare professionals HCPs), and/or channel partners to identify in-licensing and partnership opportunities to build portfolio
  • Conduct market research to provide actionable HCP and patient insights, shaping impactful marketing concepts and claims
  • Lead the creation of regional campaigns for local market rollout, including training sales teams and providing marketing collateral
  • Oversee product launch excellence while aligning with regional and in-country teams

Requirements:

  • The ideal candidate should have at least 10 years of experience in B2B pharma marketing or brand management within pharmaceutical industries, preferably with working knowledge across APAC/Asia. Preferred therpeutic areas can include respiratory, allergy, anti infectives, immonology, diabetes and metabolism etc
  • Experience in people management, ethical or medical marketing, and patient engagement is highly preferred
  • Key skills include strong business acumen, possess resilience, and excellent communication and decision-making abilities.
  • The candidate must be able to work well under pressure, meet tight deadlines, and effectively collaborate with cross-functional teams across the region.

Interested? Here's what to do next:

Please apply to the role with a recent copy of your CV. We will be in touch once we review your profile for suitability.

Singapore Employment Agency License No.: 16S8069

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Tell employers what skills you have

Market Research
Pharmaceutical Industry
Brand Marketing
Healthcare
Therapeutic Modalities
Marketing
B2B
Brand Management
Therapeutic Areas
Product Launch

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