Digital Marketing Executive
4 days ago
We are looking for a Digital Marketing Executive to assist our team for the next phase of their business.
Duties:
- Design and implement digital marketing strategies to promote cleaning services/products and support recruitment, targeting key audiences with tailored approaches.
- Plan and manage multi-channel campaigns that highlight service and job benefits, focusing on brand values, growth potential, and engagement.
- Optimize website content for industry-specific keywords and manage PPC/SEM to drive traffic for services and job opportunities.
- Execute social media strategies to increase brand visibility, showcasing company values and job openings on platforms like TikTok, Instagram, and Facebook.
- Oversee SEO-optimized content creation, including blogs, videos, and infographics that promote services and career opportunities.
- Develop targeted email campaigns for service leads and recruitment, using segmented lists for tailored messaging.
- Monitor digital marketing performance, providing reports with actionable insights to enhance strategy and ROI.
- Implement strategies to attract quality leads for services and top job candidates, focusing on conversion optimization.
- Strengthen employer brand through engaging recruitment content, showcasing culture and role highlights.
- Allocate and monitor digital marketing budgets, ensuring effective resource use and staying within budget.
Requirements:
- Minmum 1 year experience
- Comfortable to work in fast-paced environment
- Must have strong social media marketing experience
- Bilingual in both English and Chinese to liaise with Mandarin speaking staff and clients
Budgets
SEM
Advertising
Social Media
Targeting
Strategy
Online Marketing
Conversion Optimization
Digital Marketing
Copywriting
Social Media Marketing
Google Ads
Google Analytics
SEO
Brand Awareness
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