Digital Marketing Executive

1 day ago


Singapore AIBI INTERNATIONAL PTE. LTD. Full time
Roles & Responsibilities

As a Digital Marketing Executive, you will be responsible to develop and execute online marketing strategies to drive sales, using various digital channels and tools, with a focus on increasing brand awareness, generating leads, and converting customers.

Key Responsibilities:

  • Developing and Implementing Digital Marketing Strategies: This includes creating and executing online marketing campaigns across various platforms like social media, email, search engine optimization (SEO), and paid advertising.
  • Content Creation and Management: Developing engaging and relevant content for different channels, including website copy, social media posts, email newsletters, and other marketing materials.
  • Social Media Management: Managing social media presence, creating content, engaging with followers, and running social media campaigns.
  • SEO and Keyword Research: Conducting keyword research, optimizing website content for search engines, and monitoring website traffic and performance.
  • Paid Advertising: Managing and optimizing online advertising campaigns on platforms like Google Ads and social media advertising.
  • Email Marketing: Developing and executing email marketing campaigns to nurture leads and promote products/services.
  • Analytics and Reporting: Tracking and analyzing the performance of marketing campaigns, identifying areas for improvement, and reporting on results.
  • Staying Up-to-Date: Keeping abreast of the latest trends and technologies in digital marketing.
  • Collaborating with Sales and Other Teams: Working closely with sales teams and other departments to align marketing efforts with overall business goals.

Skills and Qualifications:

  • Minimum Diploma in Digital Marketing, ITE or equivalent
  • Minimum 1 years of relevant working experience
  • Experience in Meta Business Suite, E-commerce (ideally Shopify), Google Analytics, Adobe Illustrator & Wordpress.
  • E-commerce experience is a plus, experience in retail would be an advantage
  • Good understanding of digital marketing concepts and best practices
  • Bilingual in English and Mandarin to liaise with Mandarin-speaking associates in view of business communications.
  • Strong understanding of digital marketing principles and best practices.
  • Experience with various digital marketing channels and platforms.
  • Excellent communication and interpersonal skills and ability to work independently and as part of a team .
  • Creative and analytical thinking skills, proficiency in relevant software and tools .
  • Experience with social media management, SEO, and paid advertising .
Tell employers what skills you have

Social Media
Ability To Work Independently
Online Advertising
Interpersonal Skills
Email Marketing
Social Media Management
Online Marketing
Digital Marketing
Keyword Research
Adobe Illustrator
Website Copy
Google Analytics
SEO
WordPress
Brand Awareness

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