Marketing Executive
4 weeks ago
MARKETING EXECUTIVE
Location: Central
Responsibilities:-
· Spearhead and actualise corporate marketing and branding strategies locally and overseas.
· Conceptualise, strategize, lead and implement branding campaigns and promotions, new products launches, and media and consumer engagement plans.
· Review, assess and monitor the efficacy of product/marketing strategies.
· Undertake market intelligence and consumer insights projects, via a range of medium and platforms, to stay informed and abreast of trends and developments in the F&B sector.
· Articulate value propositions for both online and offline collaterals to raise consumer awareness and influence consumer preference for Ya Kun product/menu offerings.
· Collaborate with and leverage on the expertise of the respective stakeholders to lift the corporate profile of Ya Kun and Beard Papa's.
· Optimize marketing expenditure for better revenue management and cost budgeting.
· Manage relationships with advertising, media, social, community and government agencies.
· Responsible for executing digital marketing strategies for both Ya Kun and Beard Papa's
· Develop content and artwork for social media and online platforms which includes Facebook, Instagram, Website, EDM, E-Commerce sites.
· Responsible for driving sales for E-Commerce sites.
· Other duties and ad-hoc projects as assigned.
Requirements:-
· Candidates must possess at least a Diploma in Business or Marketing.
· Minimum 2 years working experience preferably having worked for both agency and client in the F&B industry.
· Experienced and competent in marketing and branding for fast food consumer products.
· A team player with good communication and negotiation skills.
· Self-motivated and able to handle high-volume workload within reasonable deadlines.
· Meticulous, diligent, well-organised with good time management and sense of urgency.
· Well-versed in Microsoft Office applications.
· 5 days' work in office.
Interested candidates are requested to send in their CVs to career@yakun.com preferably including the following:-
1) Current & Expected Salary
2) Date of Availability
3) Reason(s) for Leaving
(We regret that only shortlisted candidates will be notified)
Tell employers what skills you havePlan
Product Marketing
Online Advertising
Marketing Strategy
Marketing Communications
branding campaign
Marketing
Market Intelligence
branding strategies
New Product Launch
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