Senior Content Strategy Lead

4 days ago


Singapore PEOPLEBANK SINGAPORE PTE. LTD. Full time
Roles & Responsibilities

Senior Content Strategy Lead

  • 12 months contract
  • Hybrid work arrangement (3 days per week in office)
  • Work location: Suntec

Our Client

  • Our client is one of the leading IT enterprise cloud computing company
  • Ranked as Fortune "100 Best Companies to work for"

The Opportunity
Spearheding the creation of diverse content, including tentpole event keynotes, video and audio content, and social media campaigns, along with thought leadership and localized campaigns. The Senior Content Marketing Lead will have the autonomy to shape their functional area, including strategic planning, budgeting, and ensuring the success of their initiatives, making a significant impact on our brand's presence in the ASEAN market.

  • Content Strategy and Planning: Spearhead the development and implementation of a comprehensive content strategy that is in harmony with the ASEAN region's social media objectives, campaign goals, target audience, and brand identity.
  • Craft and maintain a content calendar to ensure a consistent posting schedule across diverse social media platforms.
  • Content Creation and Management: Lead the production of captivating, high-quality content across various mediums, including video, audio, and social media. Manage every aspect of the content lifecycle, from concept to deployment, ensuring it aligns with our brand's voice and objectives.
  • Strategic Planning: Independently manage key functional areas, including quarterly planning and, if applicable, budget proposals. Ensure accountability for the success of these initiatives.
  • Stakeholder Engagement: Act as the primary liaison for key stakeholders, adeptly navigating challenges with minimal guidance. Your strategic acumen will be pivotal in aligning content strategies with the broader goals of the company.
  • Leadership and Collaboration: Display decisive leadership in setting objectives and determining approaches to critical assignments. Lead by example on highly visible, often cross-functional projects, mentoring, and inspiring team members.
  • Problem-Solving: Address complex challenges proactively, bringing together diverse viewpoints to achieve consensus and implementing solutions. Your initiative will ensure the content strategy progresses in alignment with the company’s vision.
  • Innovation and Motivation: Encourage and inspire the team through a commitment to innovation and creativity. Your leadership will foster a culture of creativity and dedication, crucial for the success of our content strategy.
  • ASEAN-Specific Strategies: Formulate and execute strategies tailored to the APAC market, integrating global themes with local nuances. This includes managing event content in key locations across ASEAN and adapting global marketing campaigns to resonate with local cultures.
  • Organic Social & Web Management and Campaign Localisation: Direct the strategy and localisation of content for ASEAN social channels and digital properties. Adapt global marketing campaigns to align with the local cultures for
    enhanced impact.
  • Stakeholder Collaboration and Performance Metrics: Collaborate with global and regional teams to synchronise localised content and campaigns. Utilise KPIs to assess the effectiveness of campaigns and adjust strategies based on
    data-driven insights.

Your Background

  • Proven Experience in content marketing or social media management, with a demonstrated ability to develop and implement successful strategies.
  • Prior experience in the APAC market and B2B marketing is highly desirable.
  • Content Mastery: Exceptional writing, editing, and content production skills across various formats, including video and audio. A creative thinker capable of engaging diverse audiences with compelling storytelling.
  • Analytical and Strategic Skills: Strong analytical abilities to evaluate content performance and refine strategies, combined with a solid background in strategic planning and budget management. Experience with digital marketing tools and platforms, such as Google Analytics and social media analytics.
  • Cultural Sensitivity: An in-depth understanding of the cultural diversity within ASEAN and the ability to adapt content and strategies to resonate with different audiences.
  • Experience in leading cross-functional projects and influencing stakeholders.
  • Effective Communication: Outstanding communication skills, both written and verbal, with the talent for articulating strategies and collaborating effectively with teams and stakeholders across different departments and regions.
  • Consultative Approach: A consultative mindset with proven success in working alongside marketers and content creators to achieve marketing objectives.
  • Adaptability and Problem-Solving: Highly adaptable, with a strong problem-solving approach, able to manage multiple projects simultaneously and adjust strategies in a fast-paced environment.

Interested parties please click "Apply Now" or contact May Anne Ramos (EA Reg no: R1110127) at mayanne.ramos@peoplebank.asia for more information.
Peoplebank Singapore Pte Ltd, EA Licence Number: 08C5248.


Tell employers what skills you have

Strategic Planning
Autonomy
Social Media
B2B Marketing
Analytical Abilities
Content Strategy
Social Media Management
Stakeholder Engagement
Content Marketing
Thought Leadership
B2B
Digital Marketing
Writing
Storytelling
Google Analytics

  • Singapore PEOPLEBANK SINGAPORE PTE. LTD. Full time

    Senior Content Strategy Lead 12 months contract Hybrid work arrangement (3 days per week in office) Work location: Suntec Our Client Our client is one of the leading IT enterprise cloud computing companies. Ranked as Fortune "100 Best Companies to Work For". The Opportunity Spearheading the creation of diverse content, including tentpole event keynotes,...


  • Singapore AIA Singapore Private Limited Full time

    About the RoleWe are seeking a highly skilled Senior Content Marketing Manager to join our team at AIA Singapore Private Limited.As a key member of our marketing team, you will be responsible for developing and executing a content marketing strategy that drives engagement, conversion, and brand awareness.The ideal candidate will have a proven track record of...


  • Singapore Publicis Media Full time

    Project DevelopmentAs a Content Associate Manager at Publicis Media, you will be responsible for strategizing and ideating content-led solutions proactively and in response to brief with the wider team. This includes defining best-in-class work quality and empowering teams to deliver in a way that exceeds client expectations.Key Responsibilities:Develop and...


  • Singapore Publicis Media Full time

    Job Title: Content Strategy ManagerJob Summary: We are seeking a highly skilled Content Strategy Manager to join our team at Publicis Media. The ideal candidate will have a strong background in content marketing and a proven track record of developing and executing successful content strategies.Key Responsibilities:* Develop and execute content strategies...


  • Singapore This Is An IT Support Group Full time

    Job Purpose BBC Story Works, BBC Studio’s global commercial creative and content division, seeks a Director of Content Strategy and Production for APAC. This role leads the development and execution of innovative, high-quality content solutions across BBC Studios media portfolio activations for a diverse range of advertising clients. The ideal candidate...


  • Singapore MODERN WEALTH ACADEMY PTE. LTD. Full time

    Role OverviewWe are seeking a highly skilled Content Strategy Executive to join our team at Modern Wealth Academy PTE. LTD. The ideal candidate will be responsible for conceptualising and crafting engaging video content for social media platforms, developing a content strategy aligned with short-term and long-term marketing targets, and collaborating with...


  • Singapore TikTok Full time

    About the TeamJob SummaryThe User Growth (UG) team at TikTok is responsible for the growth of our international short video products. We develop customized growth strategies and utilize marketing, product, and data analysis techniques to achieve business growth goals.Key ResponsibilitiesResearch key issues in the content ecosystem of TikTok's global market,...


  • Singapore MODERN WEALTH ACADEMY PTE. LTD. Full time

    Roles & ResponsibilitiesContent Strategy ExecutiveModern Wealth Academy provides comprehensive financial education and investment strategies designed to help individuals achieve financial independence. With a focus on expert-led training and a global community, it offers resources and tools for smart financial decision-making. From beginners to seasoned...


  • Singapore AIA Singapore Private Limited Full time

    About UsAt Amplify Health, we're a fast-growing business with a bold vision for making people and communities across Asia healthier. We're passionate about fostering a culture that embodies the spirit of courageous entrepreneurs, where innovation and collaboration thrive.Job SummaryWe're seeking a seasoned Senior Content Marketing Manager to oversee our...


  • Singapore TIKTOK PTE. LTD. Full time

    Roles & ResponsibilitiesAbout TikTokTikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.Why Join UsCreation is the core of...


  • Singapore Salween Group Full time

    We are looking for a Senior Content Strategist Full-time The Salween Group is looking for an exceptional candidate to join our agency team in Singapore as Senior Content Strategist. Content Strategists run the show in our boutique agency when it comes to owning the content creation process and consulting clients on marketing strategy. We are looking for an...

  • Digital Content Lead

    3 weeks ago


    Singapore BFOUND INTERNATIONAL PTE. LTD. Full time

    Job Description:At BFOUND INTERNATIONAL PTE. LTD., we are seeking a skilled Content Strategist to lead the development of compelling content across our digital platforms. The ideal candidate will have a proven track record of creating and executing content strategies that align with our brand voice and mission.Key Responsibilities:Develop and execute a...


  • Singapore BNBChain Labs Tech Limited Full time

    Senior Content Creator Operations Manager Full-time Department: Operations, Strategy & Project Management Responsibilities: In-depth understanding of the pain points of content creators, the growth demands at different stages, the formation of platform-based operation flow, and continue to improve the experience of creators. Responsible for acquiring...


  • Singapore Coin Market Cap Ltd Full time

    Senior Content Creator Operations Manager Full-time Department: Operations, Strategy & Project Management Responsibilities: In-depth understanding of the pain points of content creators, the growth demands at different stages, the formation of platform-based operation flow, and continuous improvement of the experience of creators. Responsible for acquiring...


  • Singapore BNBChain Labs Tech Limited Full time

    Senior Content Creator Operations Manager Full-time Department: Operations, Strategy & Project Management Responsibilities: In-depth understanding of the pain points of content creators, the growth demands at different stages, the formation of platform-based operation flow, and continuous improvement of the creator experience. Responsible for acquiring...

  • Senior sales manager

    2 weeks ago


    Singapore PARK Senior Villas Chandler Full time

    We are looking for Senior Sales Managers for our client in Singapore! Our Client is a leading technology events company, specializing in organizing and delivering world-class conferences, exhibitions, and networking events. Their mission is to connect industry professionals, innovators, and thought leaders, facilitating knowledge exchange and business...


  • Singapore Careers@Gov Full time

    Senior Executive Content SpecialistAre you a highly organized and detail-focused professional looking to bring your content expertise to our dynamic team? We are seeking a Senior Executive Content Specialist to oversee and support organisational excellence initiatives and manage LTA's websites and service infrastructure systems.Key...


  • Singapore Kimberly-Clark Full time

    About the RoleAt Kimberly-Clark, we're seeking a seasoned Social Content and Discovery Lead to accelerate our social content and social discovery efforts as a competitive advantage and expand impact beyond social.Key ResponsibilitiesPartner with markets to build new capabilities in content powerhouse, content incubation, and qualification, platform and...

  • Content Creator(Lead)

    2 months ago


    Singapore FREEMEN ASIA PACIFIC PRIVATE LIMITED Full time

    Roles & ResponsibilitiesCompany Description:prettyFIT is a well-known Singaporean ladies footwear brand with a strong reputation for creating stylish and comfortable shoes for women. We are looking for a Content Marketing Creator to join our team and oversee the brand's positioning and development.Key Responsibilities:1. Content Creation: Develop engaging...


  • Singapore This Is An IT Support Group Full time

    Remote - Worldwide Job Description: thatgamecompany is looking for an experienced candidate to strengthen Sky: Children of the Light’s creator ecosystem and content operations on platforms such as Tik Tok within the South East Asia (SEA) market. The primary responsibilities involve systematic creator management, driving high-quality content production,...