Brand and Content Strategy Director

4 weeks ago

Singapore Funding Societies | Modalku Group Full time

Funding Societies | Modalku Group is the largest digital financing & payments platform in Southeast Asia. As a dynamic and licensed company in Singapore, Indonesia, Thailand, Malaysia, and operating in Vietnam, we are backed by prominent investors such as PeakXV Partners, Softbank Vision Fund, and SMBC bank.

Our core values, GETFS, guide us: Grow Relentlessly, Enable Teamwork, Test Measure Act, Focus on Impact, and Serve with Obsession. In the role of Brand and Content Strategy Director, you will be responsible for shaping and executing our brand strategy, content creation, and messaging across all customer and employee touch points.

This position requires a leader with a strong background in brand management and content marketing, capable of being hands-on and leading a team to drive brand awareness and customer engagement.

Responsibilities:

  • Brand Strategy and Management:
    • Develop and implement a comprehensive brand strategy that aligns with our mission and business objectives, based on deep understanding of our ideal customer profile and competitive landscape.
    • Elevate our existing brand messaging to re-position the company across Southeast Asia markets.
    • Ensure consistency in brand tone, voice, and visual identity across all communication channels.
    • Collaborate with external agencies and local marketing teams to design, develop, and deliver brand campaigns that drive awareness and customer acquisition.
    • Work cross-functionally to keep relevant teams/stakeholders informed of the brand strategy and plans.
    • Oversee development of brand guidelines, including visual identity, tone of voice, and key messaging.
  • Content Creation:
    • Support markets on content strategy, planning, and execution to drive engagement, brand awareness, and customer acquisition.
    • Collaborate with internal teams and external agencies to produce high-quality content, including blog posts, articles, sales enablement material, videos, social media content, and marketing collateral.
    • Develop and manage an editorial calendar, ensuring timely and quality content delivery.
    • Utilize data-driven insights to optimize content performance and engagement.
  • Team Leadership and Collaboration:
    • Lead and mentor a team of designers and content creators, fostering a collaborative and creative work environment.
    • Work closely with Product, Sales, and Customer Service teams to ensure cohesive brand messaging and alignment with business goals.
  • Market Research and Analysis:
    • Conduct market research to stay informed about customer needs and pain points, industry trends, competitor activities, and customer preferences.

Requirements:

  • Bachelor's degree in Marketing, Communications, Business, or a related field; a Master's degree is a plus.
  • Minimum 10 years of experience in brand management and content marketing, preferably within fintech or financial services.
  • Proven track record of developing and executing successful brand and content strategies.
  • Strong leadership skills with experience managing and mentoring a team.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
  • Proficiency in digital marketing tools and analytics platforms.
  • Creative mindset with a passion for storytelling and content creation.
  • Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.

Benefits:

  • We offer flexible paid vacations and observed holidays by country.
  • Flexible working arrangements allow you to balance work and life.
  • We provide health insurance coverage for employees and dependents.
  • Mental Health and Wellness programs support your productivity and well-being.
  • Lifelong learning opportunities through curated programs on our internal learning platform.
  • State-of-the-art technology and equipment support your productivity.

Salary: $120,000 - $180,000 per annum, depending on experience.

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