Content Strategy Expert

5 days ago


Singapore TikTok Full time

About the Team

Job Summary

The User Growth (UG) team at TikTok is responsible for the growth of our international short video products. We develop customized growth strategies and utilize marketing, product, and data analysis techniques to achieve business growth goals.

Key Responsibilities
  1. Research key issues in the content ecosystem of TikTok's global market, delivering insights and strategic proposals to influence the evolution direction and enhance long-term platform value.
  2. Identify key issues in current content consumption and creation experiences, combining qualitative case studies and quantitative data analysis methods to complete impact assessments and prioritize judgments.
  3. Establish a scientific and efficient evaluation mechanism to enhance problem discovery and positioning efficiency, iterating methodologies.
Requirements
  1. A bachelor's degree or above.
  2. Understanding of the content consumption experience chain, with excellent content judgment skills.
  3. Excellent communication and collaboration skills, strong self-motivation and learning ability, high sense of responsibility, reliable, and proactive.
  4. Strong curiosity and desire to explore, with an interest in the content industry.

Preferred qualifications include experience in internet content strategy, content operation, marketing strategy, or business analysis, as well as deep understanding of users or creators on content platforms.



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