Digital Marketing Manager

24 hours ago


Singapore TACO BELL RESTAURANTS ASIA PTE. LTD. Full time
Roles & Responsibilities

Who is Taco Bell?

At Taco Bell, we aren’t just looking for candidates. We are looking for marketing and digital rock stars who understand youth culture, marketing, and digital better than anyone else. We are seeking the right person to pave the future of Taco Bell’s Marketing & Digital Innovation across our Asia Pacific (APAC) region. In this role, you will leverage marketing know-how and technology to create winning strategies to evolve our business model and experience across our restaurant footprint.

Taco Bell was born and raised in California and has been around since 1962. We went from selling everyone’s favourite Crunchy Tacos on the West Coast to a global brand with 8,200+ restaurants, 350 franchise organizations, that serve 42+ million fans each week around the globe. That’s right… Taco Bell has 8,200+ restaurants in over 32 countries around the world, with offices in the U.S., Canada, UK, India, Australia, and Singapore. And we don’t plan to stop there.

We’re not only the largest Mexican-inspired quick service brand (QSR) in the world, we’re also part of the biggest restaurant group in the world: Yum Brands.

Much of our fan love and authentic connection with our communities are rooted in being rebels with a cause. From ensuring we use high quality, sustainable ingredients to elevating restaurant technology in ways that hasn’t been done before… we will continue to be inclusive, bold, challenge the status quo and push industry boundaries.

We’re a company that celebrates and advocates for different, has bold self-expression, strives for a better future, and brings fun while we’re at it. We fuel our culture with real people who bring unique experiences. We inspire and enable our teams and the world to Live Más.

At Taco Bell, we’re Cultural Rebels. Want to join in on the passion-fuelled fun? Learn more about the role below.


About the Role:

One of the most significant changes in the Quick Service Restaurant (QSR) Industry has been the adoption of digital channels. Today, customers can place orders and pay through apps, with delivery playing a huge role on their daily habits, and hence in restaurants’ business performance.

Taco Bell APAC is looking for a digital marketing manager to lead digital sales, primarily focused on third-party delivery aggregators strategy and execution, and on partnering with the Tech Lead to build the roadmap for Taco Bell’s own digital channels.

Your primary task will be driving 3rd party delivery strategy, focused on improving profitability, driving acquisition, retention, ticket, and penetration while improving the 3P experience for customers, restaurant Team Members, and Franchisees through operational efficiencies and product enhancements. With this role, the opportunities are endless: Work collaboratively across marketing, operations, technology, and Yum Brands to identify feasible and commercial opportunities and develop a roadmap aligned with business needs.


The Day-to-Day:

Sustainable Delivery Growth:

· Partner with other Yum brands digital and tech leads to negotiate delivery aggregators agreements for the region.

· Develop, with the delivery aggregators, marketing strategies and identify market-specific opportunities. Key markets in scope: India, Thailand, Philippines, Indonesia, Malaysia, Korea and Japan.

· Define, together with franchisees and Marketing Leads, the right menu, pricing and promotions to drive better customer experience, leading to profitable sales.

· Partner with Marketing Lead to optimize channel merchandising to make it easier to place an order and increase the average order value.

· Develop and deploy packaging solutions to improve customer experience, in partnership with operation and product development teams.

Taco Bell Own E-commerce channel:

· Partner with APAC tech lead and franchisees for development and ongoing execution of the digital roadmap for each market and deploying digital marketing initiatives, including CRM and loyalty.

· Develop online ordering/app communication launch plans.

· Ongoing digital Adoption: Develop the regional CRM strategy & journeys that will best complete conversions to purchase and ongoing customer frequency.

Analytics:

· Define metrics to track and drive the discipline of consistently tracking performance & leveraging analytics and insights to ensure channel growth targets are achieved for the region.

· Support the establishment of dashboards to allow for customer data tracking across digital channels.

· Leverage data & insight to best understand our guests’ needs, habits, and perceptions to continuously optimise performance.

· Lead and manage Pan-regional business review approach and outcomes with both aggregators and FZs.

FZ Partnership:

· Build positive, solid working relationships with FZ Marketing and Digital leads, supported by regular cadenced and documented engagement plans

· Coach and guide FZ tech leads on their digital marketing strategy and execution, all the while upholding a vision of success for their market(s).

· Demonstrate value by sharing US and International best practice/toolkits across digital disciplines

· Partner closely with Franchise leaders to better understand their business and become a trusted advisor across the markets.

Stakeholder Management:

· Collaborate with delivery aggregators in APAC and other Yum Brands (KFC, Pizza Hut) to deliver profitable sales for Taco Bell brand.

· Collaborate with International Digital, Tech and Legal team, ensuring alignment with international strategy.

· Act as digital expert in international forums and meetings.


Is This You?

· Bachelor's degree in Technology, Business, Marketing or related field

· At least 7 years of experience building and executing a strategic roadmap of capabilities and related initiatives in areas of responsibility

· E-Commerce experience with a proven track-record in driving strategic vision and business performance in this channel

· Proven ability to manage vendors and build strategic partnerships

· Demonstrated ability to analyze data and develop fact-based recommendations to solve problems



Tell employers what skills you have

CRM
Youth Culture
Ingredients
Restaurants
Customer Experience
Marketing Strategy
Service Brand
Channel
Merchandising
Strategy
Digital Marketing
Packaging
Pizza
Product Development
Stakeholder Management
Strategic Partnerships

  • Singapore AN DIGITAL LOCK PTE. LTD. Full time

    Roles & ResponsibilitiesJob Title: Digital Marketing ManagerLocation: AZ BUILDING (140 Paya Lebar Road) Beside Macpherson MRTAbout Us: At Priva Group, we specialize in home related products across various sectors. Our portfolio includes cutting-edge digital door locks, premium mattresses, and stylish furniture. We’re passionate about enhancing everyday...


  • Singapore OC Digital Pte Ltd Full time

    Overview We are looking for an energetic and fun individual to join our team as a Digital Marketing Intern! The successful intern will be able to learn different Digital Marketing solutions such as Search Engine Marketing, Google Ads, Facebook Ads, Social Media Marketing, Content Creation, and more. If you are quick-witted and a good communicator who enjoys...


  • Singapore FIRST PAGE DIGITAL PTE. LTD. Full time

    Roles & ResponsibilitiesLooking to take your digital career to a whole new level? Then this role is for you!First Page is a certified “GREAT PLACE TO WORK” and is a global digital marketing firm that transforms the way companies do business online. Since 2011 our mission has been to create amazing digital experiences by implementing game-changing digital...


  • Singapore HEROES OF DIGITAL PTE. LTD. Full time

    Roles & ResponsibilitiesWe're looking for a marketing account executive who can execute Google and Meta Ad campaigns and provide a stellar client service experience. This involves being consultative, patient, and knowledgeable. Sound like you? Good! Keep reading...Your roles and responsibilities: You'll be executing (hands on) and strategising Google ads...


  • Singapore WARP Digital Full time

    Job Title: Account ManagerWe are seeking an experienced Account Manager to join our team at WARP Digital. As a key member of our marketing team, you will be responsible for managing client relationships, overseeing project coordination, and collaborating with internal teams to deliver successful campaigns.Key Responsibilities:Develop and execute strategic...


  • Singapore WEBSPARKS PTE. LTD. Full time

    Roles & ResponsibilitiesDescription:Executing the company’s digital marketing campaigns. He/she is involved throughout the campaign ideation, planning, implementation, measurement, and optimization process. It is therefore essential that he/she has hands-on experience using various digital marketing platforms.The Digital Marketing Executive works closely...


  • Singapore OOM PTE. LTD. Full time

    Roles & ResponsibilitiesAbout Us:At OOm Group, we are passionate about digital marketing and committed to empowering progress through digital transformation. Since 2006, we have been a leading digital performance marketing agency in Singapore, helping businesses of all sizes—including SMEs, enterprises, government agencies, and non-profit...


  • Singapore LS 2 SERVICES PTE LTD Full time

    Roles & ResponsibilitiesThe Digital Marketing Manager for the cleaning industry is responsible for developing and executing digital marketing strategies to enhance the company’s online presence, generate leads for cleaning services or products, and attract top talent. This role involves managing digital campaigns, optimizing online content, and leveraging...


  • Singapore FIRSTCOM ACADEMY PTE. LTD. Full time

    Roles & ResponsibilitiesJob OverviewWe are seeking an experienced Digital Marketing Team Lead to oversee our digital marketing initiatives and drive growth through strategic campaigns. The ideal candidate will have a strong agency background, proven experience in leading teams, and a successful track record of managing paid social media advertising...


  • Singapore SJ DIGITAL MEDIA SOLUTIONS LLP Full time

    Appointment Setter Role OverviewAt SJ DIGITAL MEDIA SOLUTIONS LLP, we are seeking a highly motivated Appointment Setter to join our dynamic sales team. As an Appointment Setter, you will be responsible for connecting with prospective clients and setting appointments for our sales team. This role involves scheduling appointments with leads generated from...


  • Singapore WORLD MARKET INNOVATORS Full time

    Roles & ResponsibilitiesWe are seeking a skilled Digital Marketing Manager to lead our online marketing efforts. In this role, you will develop, implement, and manage digital campaigns to increase brand awareness, drive traffic, and generate leads. You will be responsible for overseeing SEO/SEM, paid media, email marketing, and social media strategies while...


  • Singapore SG MANPOWER SPECIALIST PTE. LTD. Full time

    Roles & Responsibilitiesob Description: The candidate will develop, implement, and manage marketing campaigns promoting the organization's products and services. The candidate will majorly enhance brand awareness, drive web traffic, and acquire leads/customers.Key Responsibilities:• Develop marketing strategies that align with the organization's business...


  • Singapore PIF CAPITAL (S) PTE. LTD. Full time

    Roles & ResponsibilitiesJob Title: Digital Marketing ManagerCompanyPIF Capital is a boutique consultancy firm dedicated to helping small and medium-sized businesses worldwide fast-track their business growth using capital mechanisms. With over a decade of experience, we have engaged with numerous SMEs, enabling us to identify common challenges and pain...


  • Singapore FEI FAH MEDICAL MANUFACTURING PTE LTD Full time

    Roles & ResponsibilitiesJob Description Responsible for developing a marketing strategy, channel Strategy, Content Strategy, conversion planning, and content and campaign ideation for the relevant program areas Work closely with the Sales team in optimizing and evolving the brand marketing communications and presence on digital platforms Devising...


  • Singapore ANTZ CAPITAL PTE. LTD. Full time

    Roles & ResponsibilitiesCompanyWe are a boutique consultancy firm dedicated to helping small and medium-sized businesses worldwide fast-track their business growth using capital mechanisms. With over a decade of experience, we have engaged with numerous SMEs, enabling us to identify common challenges and pain points. This wealth of knowledge allows us to...


  • Singapore METACOMP PTE. LTD. Full time

    Roles & ResponsibilitiesWe are seeking a talented and experienced Digital Marketing Manager to join our growing team and lead our digital content creation efforts. If you are passionate about storytelling, user experience, and driving engagement through compelling content, we want to hear from you.Position Overview: As the Digital Marketing Manager, you will...


  • Singapore HAACH LIFESTYLE HMH PTE. LTD. Full time

    Roles & ResponsibilitiesAs a Digital Marketing Manager, you will be responsible for devising a lead generation strategy that will improve and meet the new customer outreach needs, as well as contribute to the growth of the assigned customer base.You must have a strong grasp of the latest lead generation techniques, lead management systems, and all aspects of...

  • Digital Marketer

    23 hours ago


    Singapore WECRUIT PTE. LTD. Full time

    Roles & Responsibilities Manage and optimize paid advertising campaigns across Facebook Ads Manager, Instagram Ads, Google Ads, and TikTok Ads, including budget allocation, audience targeting, and bidding strategies. Conduct comprehensive market research to identify target audiences, industry trends, and competitor strategies, using insights to enhance...


  • Singapore SIMPLIFYNEXT PTE. LTD. Full time

    Roles & ResponsibilitiesCompany Overview:SimplifyNext is the largest Intelligent Automation Services Provider in ASEAN, dedicated to enabling the future of work for organizations across the region. Our technology advisory, implementation, and capability development services allow our clients to unlock new levels of productivity, innovation, and business...

  • Community Manager

    3 months ago


    Singapore Visio Vibe Marketing Full time

    Role Description This is a full-time on-site role located in Singapore. The role involves day-to-day tasks related to community engagement and marketing initiatives. Qualifications • Excellent communication and interpersonal skills • Experience in creating and implementing marketing strategies • Strong project management abilities • Knowledge of...