SVP, Wealth Marketing Team Lead, Consumer Banking Group
2 months ago
As the leading bank in Asia, DBS Consumer Banking Group is in a unique position to help our customers realise their dreams and ambitions. As a market leader in the consumer banking business, DBS has a full spectrum of products and services, including deposits, investments, insurance, mortgages, credit cards and personal loans, to help our customers realise their dreams and aspirations at every life stage. Our financial solutions are not only the best in the business - they were made just right for you.
Responsibilities
- Strategise and drive the implementation of data-led marketing strategies to increase DBS Treasures brand awareness and preference amongst both onshore and offshore customers.
- Fortify DBS Treasures' position as the trusted wealth management partner by leveraging insights from internal and external data analytics.
- Lead customer acquisition and engagement efforts for the Treasures onshore and offshore segments through effective harnessing of customer insights and data.
- Collaborate closely with stakeholders to ensure that effective planning and execution of marketing campaigns.
- Manage the overall A&P budget for DBS Treasures to ensure an optimal use of paid, owned and earned media to achieve impact and return on marketing investment.
- Ensure robust tracking of results and outcomes as aligned to the key strategic imperatives.
- Lead the team to innovate and experiment new marketing approaches for brand building and engagement of existing customers and prospects.
- Seasoned marketer with minimum 12-15 years' experience, preferably in the wealth management or banking industry.
- Proven track record of developing and executing successful marketing strategies and campaigns to acquire new customers and deepen engagement with existing customers.
- Strong command of the financial services industry, with a deep understanding of wealth management industry including products, market dynamics, and client needs and understanding of needs across key markets is a plus.
- Strong analytical and problem-solving skills with the ability to derive actionable insights from large and complex data sets.
- Ability to thrive in a fast-paced and dynamic environment, with a demonstrated ability to adapt strategies to capitalize on emerging opportunities and mitigate potential threats.
- Excellent communication and presentation skills to influence senior stakeholders and drive change across the organization.
We offer a competitive salary and benefits package and the professional advantages of a dynamic environment that supports your development and recognises your achievements.
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